Who owns BFF?
BFF is owned by Bumble (the United States, NASDAQ: BMBL).[1]
Evidence: Bumble Inc. Annual Report on Form 10-K filed 2026-03-16, SEC EDGAR, 16 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Bumble Inc. verified
- Owner HQ
- 🇺🇸 United States, Austin
- Origin
- 🇺🇸 United States
- Founded
- 2023
- Category
- Internet & digital › Search & social › Social networks
- Parent ticker
- NASDAQ: BMBL
- Last verified
- · 1 sources
About BFF
BFF is Bumble Inc.'s friendship and community app, which combines one-to-one matching with group discovery. It began as a standalone Bumble For Friends app launched in July 2023, and was relaunched under the BFF name in the United States in September 2025. The 10-K states that it had generated no revenue by 31 December 2025, making it a product the group is funding rather than one that pays for itself.
What Bumble's annual report says about BFF
Sentences about BFF from Bumble's latest annual filing[1], copied word for word.
Although the Bumble For Friends app was relaunched as BFF in the United States in September 2025, the Company continues to generate revenue from the legacy Bumble For Friends app.
As of December 31, 2025, BFF app has not generated any revenue and therefore is excluded from our key operating metrics.
BFF app is a friendship app for friend-finding, group connections and community-building.
How often Bumble names BFF in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of BFF
Where BFF sits in Bumble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bumble ownership tree →
See the full Bumble brand portfolio (3) →
Other brands owned by Bumble
Bumble controls 3 brands on Brandtree, 3 of them in internet & digital.
Also in internet & digital
Other brands in social networks, and who owns them
The 19 brands in social networks on Brandtree belong to 14 owners. The largest is Meta, with 3.
About the owner: Bumble
Bumble is a publicly listed company headquartered in Austin, United States. Brandtree records 3 brands under its control, and it is listed as NASDAQ: BMBL.
Bumble Inc. is the Austin, Texas company behind the Bumble, Badoo and BFF apps. It was incorporated in Delaware on 5 October 2020, and its 10-K says investment funds managed by Blackstone acquired a majority stake in the predecessor company on 29 January 2020 and remain a principal stockholder. In 2025 the Bumble App had about 2.4 million paying users and the Badoo App and other products about 1.2 million. Fruitz was sold to a third party in July 2025 and Official was shut down in May 2025, so neither is part of the group any longer.
🇺🇸 BFF and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; BFF is not one of them.
Frequently asked questions
Who is the parent company of BFF?
The parent company of BFF is Bumble, a publicly listed company headquartered in the United States.
Is BFF American?
Yes. BFF originated in the United States in 2023 and its owner, Bumble, is also headquartered in the United States.
Is BFF still owned by Bumble?
Yes. As of 10 October 2026, BFF is still owned by Bumble. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Bumble Inc. Annual Report on Form 10-K filed 2026-03-16 — SEC EDGAR, SEC Form 10-K, published 16 March 2026; retrieved 2 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.