Automattic: brands it owns and its ownership tree
Automattic is a privately held company headquartered in San Francisco, California, United States that owns 4 consumer brands.[1]
Automattic is the company behind WordPress.com, founded in 2005 by one of the creators of the WordPress software. It is privately held and fully distributed with no central office, and its relationship with the separate non-profit WordPress Foundation became the subject of open litigation in 2024.
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Company facts
- Legal name
- Automattic Inc.
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇺🇸 San Francisco, California, United States
- Founded
- 2005
- Wikidata
- Q2872634
- Website
- automattic.com
- Last verified
- · 1 sources
Automattic in numbers
- Automattic owns 4 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 4 brands.[1]
- 1 of its brands originated outside United States.
Everything Automattic owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Automattic in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 254900SC9UVUIZP1CH08
- Registered name
- Automattic Inc. (US)
- Registration status
- Issued · record updated 8 May 2026
- Parent
- None named: its parent has not been disclosed publicly.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Automattic own?
Automattic owns 4 consumer brands tracked here, including Gravatar, Tumblr, WooCommerce and WordPress.com.
Is Automattic an American company?
Yes. Automattic is headquartered in San Francisco, California, United States and was founded in 2005.
Who owns Automattic?
Automattic is privately held. Automattic is the company behind WordPress.com, founded in 2005 by one of the creators of the WordPress software.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Automattic — about us — Automattic Inc., Official document; retrieved 16 September 2026.
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