Acquisition closed
Alphabet acquires Fitbit (2021)
Alphabet completed the acquisition of Fitbit on 14 January 2021 for $2.1 billion.[1]
Google acquired Fitbit for about $2.1 billion after a review lasting more than a year. The European Commission cleared it only against binding commitments not to use Fitbit health data for advertising and to keep rival wearables working with Android.
Deal facts
- Announced
- Closed
- Value
- $2.1 billion (equity value)
- Buyer
- Alphabet
- Seller
- —
- Assets
- Fitbit
- Regulatory review
- None recorded
Ownership changes recorded from this deal
Who owns Fitbit today?
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Google completes Fitbit acquisition — Alphabet Inc., Official press release, published 14 January 2021; retrieved 8 September 2026.
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