Brandtree

When did Alphabet buy and sell its brands?

Alphabet has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 2006 to 2021.

DateTypeAssetsCounterpartyValue
Jan 2021AcquisitionFitbit$2.1bn
Feb 2014AcquisitionGoogle Nest$3.2bn
Jun 2013AcquisitionWaze$1.1bn
Nov 2006AcquisitionYouTube$1.65bn

2021

Acquisition closed

Alphabet acquires Fitbit

Google acquired Fitbit for about $2.1 billion after a review lasting more than a year. The European Commission cleared it only against binding commitments not to use Fitbit health data for advertising and to keep rival wearables working with Android.

Value
$2.1bn
Seller
Regulatory
None recorded

2014

Acquisition closed

Alphabet acquires Google Nest

Google acquired Nest Labs for $3.2 billion in cash, buying a thermostat company founded by two former Apple engineers. The price startled the industry and marked Google's entry into hardware inside the home.

Value
$3.2bn
Seller
Regulatory
None recorded

2013

Acquisition closed

Alphabet acquires Waze

Google acquired the Israeli navigation app Waze for about $1.1 billion, keeping it as a separate product rather than folding it into Google Maps. Both apps still run side by side more than a decade later.

Value
$1.1bn
Seller
Regulatory
None recorded

2006

Acquisition closed

Alphabet acquires YouTube

Google acquired YouTube for $1.65 billion in stock, twenty months after the video site was founded and while it still had no meaningful revenue. The price was widely criticised as reckless at the time.

Value
$1.65bn
Seller
Regulatory
None recorded

Alphabet acquisitions on a timeline

Timeline of completed acquisitions by Alphabet

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