Who owns Reverb?
Reverb is owned by Reverb IntermediateCo (the United States), which has owned the brand since 2 June 2025.[1] Before Reverb IntermediateCo, Reverb was owned by Etsy from 2019 to 2025.[2]
Evidence: Etsy, Inc. Form 8-K: completion of the disposition of Reverb, SEC EDGAR, 2 June 2025. Verified from filings; last checked .
Key facts
- Current owner
- Reverb IntermediateCo LLC verified
- Owned since
- Previous owner
- Etsy (2019–2025)
- Owner HQ
- 🇺🇸 United States
- Origin
- 🇺🇸 United States, Chicago, Illinois
- Founded
- 2013
- Category
- Internet & digital › Online commerce › Marketplaces
- Last verified
- · 2 sources
About Reverb
Reverb is a marketplace for musical instruments and audio equipment, new and used, founded by a guitar shop owner frustrated with the alternatives. Etsy bought it in 2019 and completed its sale on 2 June 2025 to Reverb IntermediateCo LLC. Its price guide, built from completed sales, became a reference for what used instruments are actually worth.
Ownership timeline of Reverb
- 2019 – 2025 Etsy [2] verified
- 2025 – present Reverb IntermediateCo [1] verified
Where Reverb sits in Reverb IntermediateCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Reverb IntermediateCo ownership tree →
Other brands in marketplaces, and who owns them
The 57 brands in marketplaces on Brandtree belong to 26 owners. The largest is Alibaba, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| Allegro | Allegro | 🇵🇱 Poland |
| anibis.ch | SMG Swiss Marketplace Group | 🇨🇭 Switzerland |
| carsales | CAR Group | 🇦🇺 Australia |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Cars.com | Cars.com | 🇺🇸 United States |
| Depop | eBay | 🇺🇸 United States |
About the owner: Reverb IntermediateCo
Reverb IntermediateCo is a privately held company headquartered in United States. Brandtree records 1 brand under its control.
Reverb IntermediateCo LLC is the company to which Etsy sold Reverb Holdings, the musical-instrument marketplace, completing the disposition on 2 June 2025.
Reverb IntermediateCo: full profile, brands and acquisition history →
🇺🇸 Reverb and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Reverb is not one of them.
Frequently asked questions
Who is the parent company of Reverb?
The parent company of Reverb is Reverb IntermediateCo, a privately held company headquartered in the United States.
Is Reverb American?
Yes. Reverb originated in the United States in 2013 and its owner, Reverb IntermediateCo, is also headquartered in the United States.
Since when has Reverb IntermediateCo owned Reverb?
Reverb IntermediateCo has owned Reverb since 2 June 2025.
Who owned Reverb before Reverb IntermediateCo?
Before Reverb IntermediateCo, Reverb was owned by Etsy from 2019 until 2025.
Is Reverb still owned by Reverb IntermediateCo?
Yes. As of 2 October 2026, Reverb is still owned by Reverb IntermediateCo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Etsy, Inc. Form 8-K: completion of the disposition of Reverb — SEC EDGAR, SEC Form 8-K, published 2 June 2025; retrieved 2 October 2026.
- [2] Etsy, Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 16 September 2026.
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