Who owns Perigold?
Perigold is owned by Wayfair (the United States, NYSE: W).[1]
Evidence: Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19, SEC EDGAR, 19 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wayfair Inc. verified
- Owner HQ
- 🇺🇸 United States, Boston, Massachusetts
- Origin
- 🇺🇸 United States
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NYSE: W
- Last verified
- · 1 sources
About Perigold
Perigold is the luxury storefront of Wayfair Inc., which calls it "The destination for luxury home." It is one of the group's three named specialty retail brands alongside AllModern and Joss & Main, and it has moved beyond the web: Wayfair's annual report records the opening of two new Perigold stores during 2025 as part of its expansion into physical retail in the United States.
What Wayfair's annual report says about Perigold
Sentences about Perigold from Wayfair's latest annual filing[1], copied word for word.
In 2025, we continued our expansion into physical retail with the opening of two new Perigold stores and five new outlet stores.
How often Wayfair names Perigold in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Perigold
Where Perigold sits in Wayfair
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wayfair ownership tree →
See the full Wayfair brand portfolio (8) →
Other brands owned by Wayfair
Wayfair controls 8 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
Wayfair has more brands in online retail on Brandtree than any other owner: 6 of 31.
| Brand | Owner | Owner based in |
|---|---|---|
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
About the owner: Wayfair
Wayfair is a publicly listed company headquartered in Boston, Massachusetts, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: W.
Wayfair is an American online retailer of furniture, décor, housewares and home improvement products, based in Boston and listed on the New York Stock Exchange. Its 2025 annual report describes a selection of over 40 million products from approximately 20 thousand suppliers, sold through a family of storefront brands: Wayfair itself, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. The United States produced 88 per cent of net revenue in 2025; the company also sells in Canada, the United Kingdom and Ireland, and announced its exit from Germany in January 2025. It operated 12 physical stores at the end of 2025, excluding outlets.
🇺🇸 Perigold and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Perigold is not one of them.
- 2K — Take-Two 🇺🇸
- ALLBLK — AMC Networks 🇺🇸
- AOL — Apollo 🇺🇸
- Activision Blizzard — Microsoft 🇺🇸
- Airbnb — Airbnb 🇺🇸
- Allrecipes — IAC 🇺🇸
Frequently asked questions
Who is the parent company of Perigold?
The parent company of Perigold is Wayfair, a publicly listed company headquartered in the United States.
Is Perigold American?
Yes. Perigold originated in the United States and its owner, Wayfair, is also headquartered in the United States.
Is Perigold still owned by Wayfair?
Yes. As of 11 October 2026, Perigold is still owned by Wayfair. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 3 October 2026.
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