Who owns Yanxuan?
Yanxuan is owned by NetEase (Hong Kong, Nasdaq: NTES).[1]
Evidence: NetEase, Inc. Annual Report on Form 20-F filed 2026-04-15, SEC EDGAR, 15 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- NetEase, Inc. verified
- Owner HQ
- 🇭🇰 Hong Kong, Hong Kong
- Origin
- 🇨🇳 China
- Founded
- 2016
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- Nasdaq: NTES HKEX: 9999
- Last verified
- · 1 sources
About Yanxuan
Yanxuan is NetEase's private label consumer lifestyle brand and e-commerce business, which the annual report says was established in April 2016. It sells products including pet food and supplies, home cleaning products and bedding, sourced directly from manufacturers. The group records the e-commerce revenue as the principal, holding inventory and setting the prices.
What NetEase's annual report says about Yanxuan
Sentences about Yanxuan from NetEase's latest annual filing[1], copied word for word.
Yanxuan sells a wide range of products, including pet food and supplies, home cleaning products, bedding and other categories of products, which we source from a variety of manufacturers.
We have incurred significant expenses on a variety of different marketing and brand promotion efforts designed to enhance the recognition of our Yanxuan business and increase sales of our products.
Yanxuan Yanxuan, our private label consumer lifestyle brand, was established in 2016.
How often NetEase names Yanxuan in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Yanxuan
Where Yanxuan sits in NetEase
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full NetEase ownership tree →
See the full NetEase brand portfolio (10) →
Other brands owned by NetEase
NetEase controls 10 brands on Brandtree, 10 of them in internet & digital.
Also in internet & digital
- Fantasy Westward Journey (2004)
- Identity V (2018)
- Naraka: Bladepoint (2021)
- NetEase Cloud Music (2013)
- Once Human (2024)
- Onmyoji (2016)
- Westward Journey Online (2001)
- Where Winds Meet (2024)
- Youdao (2006)
Other brands in online retail, and who owns them
The 31 brands in online retail on Brandtree belong to 19 owners. The largest is Wayfair, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
About the owner: NetEase
NetEase is a publicly listed company headquartered in Hong Kong, Hong Kong, founded in 1997. Brandtree records 10 brands under its control, and it is listed as Nasdaq: NTES and HKEX: 9999.
NetEase is a Cayman Islands holding company, incorporated in 1999, whose annual report says its business was founded in China in June 1997 and whose principal executive offices are in Hong Kong. It runs online games, the NetEase Cloud Music streaming service, Youdao learning and the Yanxuan private-label e-commerce brand. NetEase Cloud Music (HKEX 9899) and Youdao (NYSE: DAO) are listed majority-controlled subsidiaries, and the filing gives no percentage for either. Marvel Rivals, Diablo Immortal and Racing Master are not listed here because they use licensed or co-developed intellectual property.
🇨🇳 Yanxuan and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country, Yanxuan among them.
Frequently asked questions
Who is the parent company of Yanxuan?
The parent company of Yanxuan is NetEase, a publicly listed company headquartered in Hong Kong.
Is Yanxuan Chinese or Hong Kong?
Yanxuan originated in China in 2016, but it is owned today by NetEase, which is headquartered in Hong Kong. So Yanxuan is a Chinese-origin brand under Hong Kong ownership.
Is Yanxuan still owned by NetEase?
Yes. As of 9 October 2026, Yanxuan is still owned by NetEase. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] NetEase, Inc. Annual Report on Form 20-F filed 2026-04-15 — SEC EDGAR, SEC Form 20-F, published 15 April 2026; retrieved 4 October 2026.
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