Who owns Miss Selfridge?
Miss Selfridge is owned by ASOS (the United Kingdom, LSE: ASC), which has owned the brand since 1 February 2021.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: ASOS plc Annual Report 2025, 5 November 2025. Last checked .
Key facts
- Current owner
- ASOS plc reported
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1966
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- LSE: ASC
- Last verified
- · 1 sources
About Miss Selfridge
Miss Selfridge began in 1966 as a department within Selfridges aimed at young women and later became a chain in its own right. It came to ASOS with Topshop when Arcadia collapsed, and also exists now only online. Its name has no connection to the current Selfridges department store business, which is separately owned, despite the shared origin more than a century ago.
Ownership timeline of Miss Selfridge
Where Miss Selfridge sits in ASOS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ASOS ownership tree →
See the full ASOS brand portfolio (3) →
Other brands owned by ASOS
ASOS controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- ASOS Design (2016)
- Topshop (1964)
Other brands in fast fashion, and who owns them
ASOS has more brands in fast fashion on Brandtree than any other owner: 3 of 24.
| Brand | Owner | Owner based in |
|---|---|---|
| ONLY | Bestseller | 🇩🇰 Denmark |
| boohoo | Debenhams Group | 🇬🇧 United Kingdom |
| FOX | Fox Group | 🇮🇱 Israel |
| Reserved | LPP | 🇵🇱 Poland |
| Mr Price | Mr Price Group | 🇿🇦 South Africa |
| ROMWE | Shein | 🇸🇬 Singapore |
| Forever 21 | Authentic Brands | 🇺🇸 United States |
| Beau Monde by Giordano | Giordano | 🇭🇰 Hong Kong |
About the owner: ASOS
ASOS is a publicly listed company headquartered in London, United Kingdom, founded in 2000. Brandtree records 3 brands under its control, and it is listed as LSE: ASC.
ASOS was founded in 2000 as As Seen On Screen, selling copies of clothes worn by celebrities on television. It became one of the largest online-only fashion retailers in the world and bought several collapsed high street brands, keeping the names and abandoning the shops.
🇬🇧 Miss Selfridge and other British brands
Brandtree records a controlling owner for 570 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country; Miss Selfridge is not one of them.
- Alexander McQueen — Kering 🇫🇷
- Autograph — Marks & Spencer 🇬🇧
- Bravissimo — Wacoal 🇯🇵
- Burberry — Burberry 🇬🇧
- COS — H&M Group 🇸🇪
- Carvela — Steve Madden 🇺🇸
Frequently asked questions
Who is the parent company of Miss Selfridge?
The parent company of Miss Selfridge is ASOS, a publicly listed company headquartered in the United Kingdom.
Is Miss Selfridge British?
Yes. Miss Selfridge originated in the United Kingdom in 1966 and its owner, ASOS, is also headquartered in the United Kingdom.
Since when has ASOS owned Miss Selfridge?
ASOS has owned Miss Selfridge since 1 February 2021.
Is Miss Selfridge still owned by ASOS?
Yes. As of 16 September 2026, Miss Selfridge is still owned by ASOS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ASOS plc Annual Report 2025 — ASOS plc, Annual report, published 5 November 2025; retrieved 16 September 2026.
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