Who owns Miss Selfridge?
Miss Selfridge is owned by ASOS (the United Kingdom, LSE: ASC), which has owned the brand since 1 February 2021.[1] Miss Selfridge was founded in 1966 in the United Kingdom and was independent until 2021.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- ASOS plc reported
- Owned since
- Previous owner
- Independent (1966–2021)
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1966
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- LSE: ASC
- Last verified
- · 1 sources
About Miss Selfridge
Miss Selfridge began in 1966 as a department within Selfridges aimed at young women and later became a chain in its own right. It came to ASOS with Topshop when Arcadia collapsed, and also exists now only online. Its name has no connection to the current Selfridges department store business, which is separately owned, despite the shared origin more than a century ago.
Ownership timeline of Miss Selfridge
Where Miss Selfridge sits in ASOS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by ASOS
Latest news about Miss Selfridge
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Frequently asked questions
Who is the parent company of Miss Selfridge?
The parent company of Miss Selfridge is ASOS, a publicly listed company headquartered in the United Kingdom.
Is Miss Selfridge British?
Yes. Miss Selfridge originated in the United Kingdom in 1966 and its owner, ASOS, is also headquartered in the United Kingdom.
Since when has ASOS owned Miss Selfridge?
ASOS has owned Miss Selfridge since 1 February 2021.
Who owned Miss Selfridge before ASOS?
Miss Selfridge was an independent company from its founding in 1966 until ASOS acquired it in 2021.
Is Miss Selfridge still owned by ASOS?
Yes. As of 8 September 2026, Miss Selfridge is still owned by ASOS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ASOS plc Annual Report 2025 — ASOS plc, Annual report, published 5 November 2025; retrieved 8 September 2026.
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