Who owns COS?
COS is owned by H&M Group (Sweden, STO: HM-B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: H & M Hennes & Mauritz AB Annual and Sustainability Report 2025, 26 March 2026. Last checked .
Key facts
- Current owner
- H & M Hennes & Mauritz AB reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇬🇧 United Kingdom, London
- Founded
- 2007
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- STO: HM-B
- Last verified
- · 1 sources
About COS
COS, standing for Collection of Style, launched in London in 2007 selling minimal, architecturally cut clothing at prices well above H&M. It was the group's first serious attempt to reach customers who would not shop in its main chain. Its shops are often placed in converted historic buildings and it sponsors art and design installations rather than advertising conventionally.
Ownership timeline of COS
Where COS sits in H&M Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full H&M Group ownership tree →
See the full H&M Group brand portfolio (6) →
Other brands owned by H&M Group
H&M Group controls 6 brands on Brandtree, 6 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- & Other Stories (2013)
- Arket (2017)
- H&M (1947)
- Monki (2006)
- Weekday (2002)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; H&M Group has 6.
About the owner: H&M Group
H&M Group is a publicly listed company headquartered in Stockholm, Sweden, founded in 1947. Brandtree records 6 brands under its control, and it is listed as STO: HM-B.
H&M was founded in Västerås, Sweden in 1947 as a womenswear shop called Hennes, and added menswear after buying a hunting equipment retailer called Mauritz Widforss in 1968, which is where the second name comes from. It is the second-largest fashion retailer in the world and the Persson family controls it.
🇬🇧 COS and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, COS among them.
- ASOS Design — ASOS 🇬🇧
- Alexander McQueen — Kering 🇫🇷
- Autograph — Marks & Spencer 🇬🇧
- Bravissimo — Wacoal 🇯🇵
- Burberry — Burberry 🇬🇧
- Carvela — Steve Madden 🇺🇸
Frequently asked questions
Who is the parent company of COS?
The parent company of COS is H&M Group, a publicly listed company headquartered in Sweden.
Is COS British or Swedish?
COS originated in the United Kingdom in 2007, but it is owned today by H&M Group, which is headquartered in Sweden. So COS is a British-origin brand under Swedish ownership.
Is COS still owned by H&M Group?
Yes. As of 16 September 2026, COS is still owned by H&M Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] H & M Hennes & Mauritz AB Annual and Sustainability Report 2025 — H & M Hennes & Mauritz AB, Annual report, published 26 March 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.