Who owns Weekday?
Weekday is owned by H&M Group (Sweden, STO: HM-B), which has owned the brand since 2008.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: H & M Hennes & Mauritz AB Annual and Sustainability Report 2025, 26 March 2026. Last checked .
Key facts
- Current owner
- H & M Hennes & Mauritz AB reported
- Owned since
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇸🇪 Sweden
- Founded
- 2002
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- STO: HM-B
- Last verified
- · 1 sources
About Weekday
Weekday began as a Stockholm second-hand denim shop in 2002 and became a denim-led young fashion chain. H&M acquired it in 2008 and it is the group's most subcultural brand. It came in the same purchase as Monki and Cheap Monday, three chains bought together from one Swedish owner.
Ownership timeline of Weekday
Where Weekday sits in H&M Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full H&M Group ownership tree →
See the full H&M Group brand portfolio (6) →
Other brands owned by H&M Group
H&M Group controls 6 brands on Brandtree, 6 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- & Other Stories (2013)
- Arket (2017)
- COS (2007)
- H&M (1947)
- Monki (2006)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; H&M Group has 6.
About the owner: H&M Group
H&M Group is a publicly listed company headquartered in Stockholm, Sweden, founded in 1947. Brandtree records 6 brands under its control, and it is listed as STO: HM-B.
H&M was founded in Västerås, Sweden in 1947 as a womenswear shop called Hennes, and added menswear after buying a hunting equipment retailer called Mauritz Widforss in 1968, which is where the second name comes from. It is the second-largest fashion retailer in the world and the Persson family controls it.
🇸🇪 Weekday and other Swedish brands
Brandtree records a controlling owner for 117 brands that began in Sweden. 53 of them (45%) are now controlled by a company headquartered in another country; Weekday is not one of them.
- EripioWear — Hultafors Group 🇸🇪
- Haglöfs — ASICS 🇯🇵
- Peak Performance — Amer Sports 🇫🇮
- Thule — Thule 🇸🇪
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
Frequently asked questions
Who is the parent company of Weekday?
The parent company of Weekday is H&M Group, a publicly listed company headquartered in Sweden.
Is Weekday Swedish?
Yes. Weekday originated in Sweden in 2002 and its owner, H&M Group, is also headquartered in Sweden.
Since when has H&M Group owned Weekday?
H&M Group has owned Weekday since 2008.
Is Weekday still owned by H&M Group?
Yes. As of 16 September 2026, Weekday is still owned by H&M Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] H & M Hennes & Mauritz AB Annual and Sustainability Report 2025 — H & M Hennes & Mauritz AB, Annual report, published 26 March 2026; retrieved 16 September 2026.
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