Who owns Haglöfs?
Haglöfs is owned by ASICS (Japan, TSE: 7936), which has owned the brand since 1 November 2010.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: ASICS Corporation Integrated Report 2025, 27 March 2026. Last checked .
Key facts
- Current owner
- ASICS Corporation reported
- Owned since
- Owner HQ
- 🇯🇵 Japan, Kobe
- Origin
- 🇸🇪 Sweden
- Founded
- 1914
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- TSE: 7936
- Last verified
- · 1 sources
About Haglöfs
Haglöfs makes outdoor clothing and rucksacks, founded in Sweden in 1914 by a man who made his first packs by hand in a village workshop. ASICS acquired it in 2010, giving the company an outdoor business alongside its running range.
Ownership timeline of Haglöfs
Where Haglöfs sits in ASICS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ASICS ownership tree →
See the full ASICS brand portfolio (3) →
Other brands owned by ASICS
ASICS controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- ASICS (1949)
- Onitsuka Tiger (1949)
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
About the owner: ASICS
ASICS is a publicly listed company headquartered in Kobe, Japan, founded in 1949. Brandtree records 3 brands under its control, and it is listed as TSE: 7936.
ASICS was founded in Kobe in 1949 by a man who began making basketball shoes in his living room, and its name is an acronym for a Latin phrase meaning a sound mind in a sound body. Its early distribution deal with an American importer eventually produced Nike, which became its largest competitor.
🇸🇪 Haglöfs and other Swedish brands
Brandtree records a controlling owner for 117 brands that began in Sweden. 53 of them (45%) are now controlled by a company headquartered in another country, Haglöfs among them.
- & Other Stories — H&M Group 🇸🇪
- EripioWear — Hultafors Group 🇸🇪
- Peak Performance — Amer Sports 🇫🇮
- Thule — Thule 🇸🇪
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
Frequently asked questions
Who is the parent company of Haglöfs?
The parent company of Haglöfs is ASICS, a publicly listed company headquartered in Japan.
Is Haglöfs Swedish or Japanese?
Haglöfs originated in Sweden in 1914, but it is owned today by ASICS, which is headquartered in Japan. So Haglöfs is a Swedish-origin brand under Japanese ownership.
Since when has ASICS owned Haglöfs?
ASICS has owned Haglöfs since 1 November 2010.
Is Haglöfs still owned by ASICS?
Yes. As of 16 September 2026, Haglöfs is still owned by ASICS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ASICS Corporation Integrated Report 2025 — ASICS Corporation, Annual report, published 27 March 2026; retrieved 16 September 2026.
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