Who owns BSX?
BSX is owned by Giordano (Hong Kong, SEHK: 709).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Giordano International Limited, Announcement of Results for the year ended December 31, 2025, Hong Kong Exchanges and Clearing, 24 March 2026. Last checked .
Key facts
- Current owner
- Giordano International Limited reported
- Owner HQ
- 🇭🇰 Hong Kong, Hong Kong
- Origin
- 🇭🇰 Hong Kong, Hong Kong
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- SEHK: 709
- Last verified
- · 1 sources
About BSX
BSX is a streetwear brand under the Giordano group aimed at young people. Its brand page says it began in 1999 as Bluestar Exchange, a value-oriented basics brand, and was re-branded BSX in 2007; the group's milestones page says Bluestar Exchange was relaunched as BSX for Southeast Asia in 2021. The FY2025 results announcement reports BSX sales of HK$9 million.
Ownership timeline of BSX
Where BSX sits in Giordano
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Giordano ownership tree →
See the full Giordano brand portfolio (5) →
Other brands owned by Giordano
Giordano controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Beau Monde by Giordano (2014)
- GC by Giordano (2025)
- Giordano (1981)
- Giordano Ladies (1997)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; Giordano has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| GOBI | Gobi | 🇲🇳 Mongolia |
About the owner: Giordano
Giordano is a publicly listed company headquartered in Hong Kong, Hong Kong, founded in 1981. Brandtree records 5 brands under its control, and it is listed as SEHK: 709.
Giordano International Limited is a Bermuda-incorporated apparel retailer listed in Hong Kong (stock code 709), with its head office in Kowloon. Its own milestones page says Giordano was founded in Hong Kong in 1981. The FY2025 results announcement says the group runs Giordano, Giordano Ladies and BSX plus other owned and licensed brands, selling through direct-operated stores and franchisees; "other brands" in Indonesia are not named in the documents and are not listed here.
🇭🇰 BSX and other Hong Kong brands
Brandtree records a controlling owner for 45 brands that began in Hong Kong. 6 of them (13%) are now controlled by a company headquartered in another country; BSX is not one of them.
- Chow Tai Fook — Chow Tai Fook 🇭🇰
- Qeelin — Kering 🇫🇷
- Air Hong Kong — Cathay Pacific 🇭🇰
- CLP Power — CLP 🇭🇰
- COSCO SHIPPING Ports — COSCO SHIPPING Ports 🇭🇰
- Café de Coral — Café de Coral 🇭🇰
Frequently asked questions
Who is the parent company of BSX?
The parent company of BSX is Giordano, a publicly listed company headquartered in Hong Kong.
Is BSX Hong Kong?
Yes. BSX originated in Hong Kong and its owner, Giordano, is also headquartered in Hong Kong.
Is BSX still owned by Giordano?
Yes. As of 4 October 2026, BSX is still owned by Giordano. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Giordano International Limited, Announcement of Results for the year ended December 31, 2025 — Hong Kong Exchanges and Clearing, Stock exchange filing, published 24 March 2026; retrieved 4 October 2026.
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