Deckers Brands: brands it owns and its ownership tree
Deckers Brands (NYSE: DECK) is a publicly listed company headquartered in Goleta, California, United States that owns 3 consumer brands.[1][2]
Deckers was founded in California in 1973 making sandals, and now depends on two brands with almost nothing in common: UGG sheepskin boots and HOKA running shoes. HOKA has grown from a niche French startup into a serious competitor to the largest athletic footwear companies.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Deckers Outdoor Corporation
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Goleta, California, United States
- Founded
- 1973
- Tickers
- NYSE: DECK
- Revenue
- $5.47 billion (2026)[2]
- SEC CIK
- 0000910521
- Website
- www.deckers.com
- Last verified
- · 2 sources
What Deckers Brands's annual report says about its business
Read from Deckers Brands's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Other brands:
The Other brands reportable operating segment includes financial results of the Koolaburra brand and AHNU brand, for which the phas e out of standalone operations were completed during the third and fourth quarters of fiscal year 2026 , as well as financial results for the former Sanuk brand during the prior period through the sale date of August 15, 2024 ( Sanuk Brand Sale Date ).
- HOKA brand, UGG brand:
As of March 31, 2026 , our three reportable operating segments include the worldwide operations of the HOKA brand, UGG brand, and Other brands (collectively, our reportable operating segments ) .
Acquisitions and disposals named in the filing
- Sold or exited: the Sanuk brand (fiscal year 2025).
Further, during fiscal year 2025 , we completed the sale of the Sanuk brand.
Deckers Brands in numbers
- Deckers Brands owns 3 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 3 brands.[1]
- 2 of its brands originated outside United States.
Deckers Brands financial history
Headline figures from Deckers Brands's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $2.55bn to $5.47bn, an average of 16.5% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $5.47bn | $1.26bn | 23.1% | $1.02bn | $3.69bn | — | 10-K | |
| $4.99bn | $1.18bn | 23.6% | $966.1m | $3.57bn | — | 10-K | |
| $4.29bn | $927.5m | 21.6% | $759.6m | $3.14bn | — | 10-K | |
| $3.63bn | $652.8m | 18.0% | $516.8m | $2.56bn | — | 10-K | |
| $3.15bn | $564.7m | 17.9% | $451.9m | $2.33bn | — | 10-K | |
| $2.55bn | $504.2m | 19.8% | $382.6m | $2.17bn | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Deckers Brands owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Deckers Brands in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 5493008LG4W3I6K8J118
- Registered name
- DECKERS OUTDOOR CORPORATION (US)
- Registration status
- Issued · record updated 23 February 2026
- Parent
- None named: it is controlled by one or more individuals, who are not named in the registry.
- Retrieved
- · GLEIF record (JSON)
Deckers Brands SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Results of a shareholder vote | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Frequently asked questions
What brands does Deckers Brands own?
Deckers Brands owns 3 consumer brands tracked here, including Teva, UGG and HOKA.
Is Deckers Brands an American company?
Yes. Deckers Brands is headquartered in Goleta, California, United States and was founded in 1973.
Who owns Deckers Brands?
Deckers Brands is a publicly listed company owned by its shareholders; it trades as DECK on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Deckers Outdoor Corporation Annual Report on Form 10-K filed 2026-05-22 — SEC EDGAR, SEC Form 10-K, published 22 May 2026; retrieved 16 September 2026.
- [2] Deckers Outdoor Corporation: Form 10-K for the year ended 2026-03-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 22 May 2026; retrieved 4 October 2026.
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