Who owns HOKA?
HOKA is owned by Deckers Brands (the United States, NYSE: DECK), which has owned the brand since 1 April 2013.[1]
Evidence: Deckers Outdoor Corporation Annual Report on Form 10-K filed 2026-05-22, SEC EDGAR, 22 May 2026. Verified from filings; last checked .
Key facts
- Current owner
- Deckers Outdoor Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Goleta, California
- Origin
- 🇫🇷 France
- Founded
- 2009
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- NYSE: DECK
- Last verified
- · 1 sources
About HOKA
HOKA was founded in France in 2009 by two trail runners who built shoes with far more cushioning than convention allowed, an idea the industry initially dismissed. Deckers acquired it in 2013, and it has since become one of the fastest-growing running brands in the world.
What Deckers Brands's annual report says about HOKA
Sentences about HOKA from Deckers Brands's latest annual filing[1], copied word for word.
Table of Contents 4 Brands The HOKA brand is an authentic premium line of year- round performance footwear, which offers enhanced cushioning and inherent stability with minimal weight.
Expansion into additional product categories, elevated marketing campaigns, and investments in brand experiences, coupled with strategic marketplace presence have fueled both domestic and international sales growth of the HOKA brand, which has quickly become a leading brand within run and outdoor specialty wholesale accounts and is growing across its global marketplace.
The HOKA brand's product line includes running, trail, hiking, fitness, and lifestyle footwear offerings, as well as apparel and accessories.
How often Deckers Brands names HOKA in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of HOKA
- 2013 – present Deckers Brands [1] verified
Where HOKA sits in Deckers Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Deckers Brands ownership tree →
See the full Deckers Brands brand portfolio (3) →
Other brands owned by Deckers Brands
Deckers Brands controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in athletic footwear, and who owns them
The 22 brands in athletic footwear on Brandtree belong to 18 owners. The largest is Servis, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| ACE | Servis | 🇵🇰 Pakistan |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
About the owner: Deckers Brands
Deckers Brands is a publicly listed company headquartered in Goleta, California, United States, founded in 1973. Brandtree records 3 brands under its control, and it is listed as NYSE: DECK.
Deckers was founded in California in 1973 making sandals, and now depends on two brands with almost nothing in common: UGG sheepskin boots and HOKA running shoes. HOKA has grown from a niche French startup into a serious competitor to the largest athletic footwear companies.
Deckers Brands: full profile, brands and acquisition history →
🇫🇷 HOKA and other French brands
Brandtree records a controlling owner for 322 brands that began in France. 100 of them (31%) are now controlled by a company headquartered in another country, HOKA among them.
Frequently asked questions
Who is the parent company of HOKA?
The parent company of HOKA is Deckers Brands, a publicly listed company headquartered in the United States.
Is HOKA French or American?
HOKA originated in France in 2009, but it is owned today by Deckers Brands, which is headquartered in the United States. So HOKA is a French-origin brand under American ownership.
Since when has Deckers Brands owned HOKA?
Deckers Brands has owned HOKA since 1 April 2013.
Is HOKA still owned by Deckers Brands?
Yes. As of 10 October 2026, HOKA is still owned by Deckers Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Deckers Outdoor Corporation Annual Report on Form 10-K filed 2026-05-22 — SEC EDGAR, SEC Form 10-K, published 22 May 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.