Who owns Sweaty Betty?
Sweaty Betty is owned by Wolverine Worldwide (the United States, NYSE: WWW), which has owned the brand since 2 August 2021.[1][2]
Evidence: Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wolverine World Wide, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Rockford, Michigan
- Origin
- 🇬🇧 United Kingdom, London
- Founded
- 1998
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Activewear
- Parent ticker
- NYSE: WWW
- Trademark registrant
- WOLVERINE OUTDOORS, INC. (USPTO)
- Last verified
- · 3 sources
About Sweaty Betty
Sweaty Betty is a British womenswear activewear brand founded in London in 1998, selling leggings, sports bras and studio wear through its own shops and website. Wolverine Worldwide acquired it in 2021, and it sits in the company's Active group alongside Merrell and Saucony as its main apparel rather than footwear business.
What Wolverine Worldwide's annual report says about Sweaty Betty
Sentences about Sweaty Betty from Wolverine Worldwide's latest annual filing[1], copied word for word.
Sweaty Betty : Sweaty Betty is a global women's activewear and lifestyle brand that has been on a mission to empower women through fitness and beyond since 1998.
Famous and trusted for its "bum-sculpting" leggings and innovative designs, Sweaty Betty fuses performance and style with technical, high-performance fabrics and responsibly sourced materials designed to outlast, outperform and outfit active women at all life stages.
Through the Sweaty Betty Foundation, the brand aims to give more girls access to activities they love, helping the next generation get and stay active for life.
How often Wolverine Worldwide names Sweaty Betty in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Sweaty Betty
The USPTO record for the Sweaty Betty mark lists WOLVERINE OUTDOORS, INC. as the owner of record (serial number 78429639). That name matches the owner named above.[3]
Ownership timeline of Sweaty Betty
- 2021 – present Wolverine Worldwide [1][2] verified
Where Sweaty Betty sits in Wolverine Worldwide
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wolverine Worldwide ownership tree →
See the full Wolverine Worldwide brand portfolio (7) →
Other brands owned by Wolverine Worldwide
Wolverine Worldwide controls 7 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in activewear, and who owns them
The 23 brands in activewear on Brandtree belong to 18 owners. The largest is Li Ning, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Kason | Li Ning | 🇨🇳 China |
| Briko | BasicNet | 🇮🇹 Italy |
| lululemon | Lululemon | 🇨🇦 Canada |
| Stylerunner | Accent Group | 🇦🇺 Australia |
| Wilson | Amer Sports | 🇫🇮 Finland |
| OFFLINE by Aerie | American Eagle Outfitters | 🇺🇸 United States |
| FILA (Greater China) | Anta Sports | 🇨🇳 China |
| TravisMathew | Callaway Golf | 🇺🇸 United States |
About the owner: Wolverine Worldwide
Wolverine Worldwide is a publicly listed company headquartered in Rockford, Michigan, United States, founded in 1883. Brandtree records 7 brands under its control, and it is listed as NYSE: WWW.
Wolverine World Wide is a Michigan footwear company founded in 1883 that now owns a portfolio of outdoor, running and work brands. It reports through an Active group built around Merrell and Saucony and a Work group built around its own Wolverine boots, and it also makes footwear under licence for Caterpillar and Harley-Davidson. It sold the global Sperry business in January 2024 as part of a decision to concentrate on the brands it considered to have the most growth ahead of them.
Wolverine Worldwide: full profile, brands and acquisition history →
🇬🇧 Sweaty Betty and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country, Sweaty Betty among them.
- ASOS Design — ASOS 🇬🇧
- Alexander McQueen — Kering 🇫🇷
- Autograph — Marks & Spencer 🇬🇧
- Bravissimo — Wacoal 🇯🇵
- Burberry — Burberry 🇬🇧
- COS — H&M Group 🇸🇪
Frequently asked questions
Who is the parent company of Sweaty Betty?
The parent company of Sweaty Betty is Wolverine Worldwide, a publicly listed company headquartered in the United States.
Is Sweaty Betty British or American?
Sweaty Betty originated in the United Kingdom in 1998, but it is owned today by Wolverine Worldwide, which is headquartered in the United States. So Sweaty Betty is a British-origin brand under American ownership.
Since when has Wolverine Worldwide owned Sweaty Betty?
Wolverine Worldwide has owned Sweaty Betty since 2 August 2021.
Is Sweaty Betty still owned by Wolverine Worldwide?
Yes. As of 29 October 2026, Sweaty Betty is still owned by Wolverine Worldwide. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 16 September 2026.
- [2] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2022-02-24 — SEC EDGAR, SEC Form 10-K, published 24 February 2022; retrieved 4 October 2026.
- [3] USPTO: SWEATY BETTY, serial 78429639 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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