Who owns Sweaty Betty?
Sweaty Betty is owned by Wolverine Worldwide (the United States, NYSE: WWW).[1]
Key facts
- Current owner
- Wolverine World Wide, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Rockford, Michigan
- Origin
- 🇬🇧 United Kingdom, London
- Founded
- 1998
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Activewear
- Parent ticker
- NYSE: WWW
- Last verified
- · 1 sources
About Sweaty Betty
Sweaty Betty is a British womenswear activewear brand founded in London in 1998, selling leggings, sports bras and studio wear through its own shops and website. Wolverine Worldwide acquired it in 2021, and it sits in the company's Active group alongside Merrell and Saucony as its main apparel rather than footwear business.
Ownership timeline of Sweaty Betty
- ? – present Wolverine Worldwide [1] verified
Where Sweaty Betty sits in Wolverine Worldwide
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wolverine Worldwide ownership tree →
Other brands owned by Wolverine Worldwide in apparel, footwear & accessories
Latest news about Sweaty Betty
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Frequently asked questions
Who is the parent company of Sweaty Betty?
The parent company of Sweaty Betty is Wolverine Worldwide, a publicly listed company headquartered in the United States.
Is Sweaty Betty British or American?
Sweaty Betty originated in the United Kingdom in 1998, but it is owned today by Wolverine Worldwide, which is headquartered in the United States. So Sweaty Betty is a British-origin brand under American ownership.
Is Sweaty Betty still owned by Wolverine Worldwide?
Yes. As of 16 September 2026, Sweaty Betty is still owned by Wolverine Worldwide. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 16 September 2026.
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