Wolverine Worldwide: brands it owns and its ownership tree
Wolverine Worldwide (NYSE: WWW) is a publicly listed company headquartered in Rockford, Michigan, United States that owns 7 consumer brands.[1][2]
Wolverine World Wide is a Michigan footwear company founded in 1883 that now owns a portfolio of outdoor, running and work brands. It reports through an Active group built around Merrell and Saucony and a Work group built around its own Wolverine boots, and it also makes footwear under licence for Caterpillar and Harley-Davidson. It sold the global Sperry business in January 2024 as part of a decision to concentrate on the brands it considered to have the most growth ahead of them.
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divestitures recorded
Company facts
- Legal name
- Wolverine World Wide, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Rockford, Michigan, United States
- Founded
- 1883
- Tickers
- NYSE: WWW
- Revenue
- $1.87 billion (2024)[2]
- SEC CIK
- 0000110471
- Website
- www.wolverineworldwide.com
- Last verified
- · 6 sources
What Wolverine Worldwide's annual report says about its business
Read from Wolverine Worldwide's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Active Group, Work Group:
The Company's portfolio of brands is organized into the following reportable segments. Active Group, consisting of Merrell footwear and apparel, Saucony footwear and apparel, Sweaty Betty activewear, and Chaco footwear; and Work Group, consisting of Wolverine footwear and apparel, Cat footwear, Bates uniform footwear, Harley-Davidson footwear and HYTEST safety footwear;
Acquisitions and disposals named in the filing
- Sold or exited: the global Sperry business (January 10, 2024).
Effective January 10, 2024 the Company sold the global Sperry business to Authentic Brands Group LLC.
- Sold or exited: the global Keds business (February 4, 2023).
Effective February 4, 2023 the Company sold the global Keds business to Designer Brands, Inc.
- Sold or exited: The Wolverine Leathers Division (2023).
The Wolverine Leathers Division was sold in two separate transactions in 2023.
- Sold or exited: Sperry business (January 10, 2024).
Effective January 10, 2024, the Company completed the sale of the Sperry business.
- Sold or exited: equity interests in the Merrell and Saucony China joint venture entities (January 1, 2024).
Effective January 1, 2024, the Company completed the sale of the Company's equity interests in the Merrell and Saucony China joint venture entities.
Wolverine Worldwide in numbers
- Wolverine Worldwide owns 7 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 7 brands.[1]
- 1 of its brands originated outside United States.
Wolverine Worldwide financial history
Headline figures from Wolverine Worldwide's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $1.79bn to $1.87bn, an average of 0.9% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $1.87bn | $150.2m | 8.0% | $95.8m | $1.71bn | $546.7m | 10-K | |
| $1.75bn | $97.5m | 5.6% | $45.2m | $1.67bn | $568m | 10-K | |
| $2.24bn | $-66,800,000 | -3.0% | $-38,500,000 | $2.06bn | $605.8m | 10-K | |
| $2.68bn | $-208,400,000 | -7.8% | $-188,300,000 | $2.49bn | $723m | 10-K | |
| $2.41bn | $155.7m | 6.4% | $68.6m | $2.59bn | $731.8m | 10-K | |
| $1.79bn | $-137,100,000 | -7.7% | $-136,900,000 | $2.14bn | $712.5m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Wolverine Worldwide owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 7 brands, with sources → · Competitors by shared categories →
Wolverine Worldwide in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300OVC7PK14LQ8D87
- Registered name
- WOLVERINE WORLD WIDE, INC. (US)
- Registration status
- Issued · record updated 22 May 2026
- Parent
- None named: it reports that it has no parent that consolidates its accounts.
- Retrieved
- · GLEIF record (JSON)
Wolverine Worldwide SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote | |
| 8-K | Results of operations and financial condition | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement |
Frequently asked questions
What brands does Wolverine Worldwide own?
Wolverine Worldwide owns 7 consumer brands tracked here, including Bates, Saucony, Wolverine, Hush Puppies, Chaco and Sweaty Betty.
Is Wolverine Worldwide an American company?
Yes. Wolverine Worldwide is headquartered in Rockford, Michigan, United States and was founded in 1883.
Who owns Wolverine Worldwide?
Wolverine Worldwide is a publicly listed company owned by its shareholders; it trades as WWW on the NYSE.
Sources (6) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 16 September 2026.
- [2] Wolverine World Wide, Inc.: Form 10-K for the year ended 2026-01-03 (revenue) — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 4 October 2026.
- [3] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2010-03-03 — SEC EDGAR, SEC Form 10-K, published 3 March 2010; retrieved 4 October 2026.
- [4] Wolverine World Wide, Inc. Annual Report on Form 10-K405 filed 1998-04-01 — SEC EDGAR, SEC Form 10-K, published 1 April 1998; retrieved 4 October 2026.
- [5] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2013-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2013; retrieved 4 October 2026.
- [6] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2022-02-24 — SEC EDGAR, SEC Form 10-K, published 24 February 2022; retrieved 4 October 2026.
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