Who owns Chaco?
Chaco is owned by Wolverine Worldwide (the United States, NYSE: WWW), which has owned the brand since 2009.[1][2]
Evidence: Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wolverine World Wide, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Rockford, Michigan
- Origin
- 🇺🇸 United States, Paonia, Colorado
- Founded
- 1989
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NYSE: WWW
- Trademark registrant
- WOLVERINE OUTDOORS, INC. (USPTO)
- Last verified
- · 3 sources
About Chaco
Chaco makes strap sandals with a single continuous webbing strap threaded through the sole, designed by a river guide in Colorado in 1989 for wear in and around water. The construction allows the fit to be adjusted along the whole length of the strap, and the company has long run a resoling service rather than treating the sandals as disposable.
What Wolverine Worldwide's annual report says about Chaco
Sentences about Chaco from Wolverine Worldwide's latest annual filing[1], copied word for word.
Chaco : For more than 35 years Chaco has been inspiring new generations to take on everyday adventures.
Originating as an innovator in the whitewater rafting world, Chaco continues to design footwear for all walks of life and for a lifetime of adventure, in and out of water.
Chaco products are distributed primarily though the Chaco eCommerce site and other leading online and brick and mortar retailers. 2.
How often Wolverine Worldwide names Chaco in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Trademark record for Chaco
The USPTO record for the Chaco mark lists WOLVERINE OUTDOORS, INC. as the owner of record (serial number 74461159). That name matches the owner named above.[3]
Ownership timeline of Chaco
- 2009 – present Wolverine Worldwide [1][2] verified
Where Chaco sits in Wolverine Worldwide
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wolverine Worldwide ownership tree →
See the full Wolverine Worldwide brand portfolio (7) →
Other brands owned by Wolverine Worldwide
Wolverine Worldwide controls 7 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Bates (1885)
- Hush Puppies (1958)
- Merrell (1981)
- Saucony (1898)
- Sweaty Betty (1998)
- Wolverine (1883)
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5; Wolverine Worldwide has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
About the owner: Wolverine Worldwide
Wolverine Worldwide is a publicly listed company headquartered in Rockford, Michigan, United States, founded in 1883. Brandtree records 7 brands under its control, and it is listed as NYSE: WWW.
Wolverine World Wide is a Michigan footwear company founded in 1883 that now owns a portfolio of outdoor, running and work brands. It reports through an Active group built around Merrell and Saucony and a Work group built around its own Wolverine boots, and it also makes footwear under licence for Caterpillar and Harley-Davidson. It sold the global Sperry business in January 2024 as part of a decision to concentrate on the brands it considered to have the most growth ahead of them.
Wolverine Worldwide: full profile, brands and acquisition history →
🇺🇸 Chaco and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; Chaco is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Chaco?
The parent company of Chaco is Wolverine Worldwide, a publicly listed company headquartered in the United States.
Is Chaco American?
Yes. Chaco originated in the United States in 1989 and its owner, Wolverine Worldwide, is also headquartered in the United States.
Since when has Wolverine Worldwide owned Chaco?
Wolverine Worldwide has owned Chaco since 2009.
Is Chaco still owned by Wolverine Worldwide?
Yes. As of 29 October 2026, Chaco is still owned by Wolverine Worldwide. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 16 September 2026.
- [2] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2010-03-03 — SEC EDGAR, SEC Form 10-K, published 3 March 2010; retrieved 4 October 2026.
- [3] USPTO: CHACO, serial 74461159 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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