Who owns Merrell?
Merrell is owned by Wolverine Worldwide (the United States, NYSE: WWW).[1]
Key facts
- Current owner
- Wolverine World Wide, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Rockford, Michigan
- Origin
- 🇺🇸 United States
- Founded
- 1981
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NYSE: WWW
- Last verified
- · 1 sources
About Merrell
Merrell makes hiking boots, trail shoes and outdoor apparel and is the largest brand in the Wolverine Worldwide portfolio. It was founded in 1981 by a custom bootmaker and two partners, and its Jungle Moc slip-on became an unexpected mass-market success well outside the hiking market it was designed for.
Ownership timeline of Merrell
- ? – present Wolverine Worldwide [1] verified
Where Merrell sits in Wolverine Worldwide
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wolverine Worldwide ownership tree →
Other brands owned by Wolverine Worldwide in apparel, footwear & accessories
Latest news about Merrell
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Frequently asked questions
Who is the parent company of Merrell?
The parent company of Merrell is Wolverine Worldwide, a publicly listed company headquartered in the United States.
Is Merrell American?
Yes. Merrell originated in the United States in 1981 and its owner, Wolverine Worldwide, is also headquartered in the United States.
Is Merrell still owned by Wolverine Worldwide?
Yes. As of 16 September 2026, Merrell is still owned by Wolverine Worldwide. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 16 September 2026.
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