Who owns Saucony?
Saucony is owned by Wolverine Worldwide (the United States, NYSE: WWW), which has owned the brand since 9 October 2012.[1][2]
Evidence: Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wolverine World Wide, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Rockford, Michigan
- Origin
- 🇺🇸 United States, Kutztown, Pennsylvania
- Founded
- 1898
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- NYSE: WWW
- Trademark registrant
- SAUCONY IP HOLDINGS LLC (USPTO)
- Last verified
- · 3 sources
About Saucony
Saucony was founded in Pennsylvania in 1898 and takes its name from a creek beside its first factory, which is why it is pronounced sock-a-nee. It is a specialist running brand with a following among serious distance runners, and its Jazz and Shadow models from the 1980s have had a long second life as everyday sneakers.
What Wolverine Worldwide's annual report says about Saucony
Sentences about Saucony from Wolverine Worldwide's latest annual filing[1], copied word for word.
Saucony : Saucony is a leading purpose-driven performance running lifestyle brand with roots dating back to 1898.
Saucony targets both elite and casual runners through award-winning design, innovation and performance technology.
Saucony offers five categories of performance running products; Fast & Light, Neutral Cushioning, Max Cushioning, Stability and Trail; as well as Originals lifestyle footwear inspired by Saucony products of the 1970's to 2000's.
How often Wolverine Worldwide names Saucony in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Saucony
The USPTO record for the Saucony mark lists SAUCONY IP HOLDINGS LLC as the owner of record (serial number 73444004). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Ownership timeline of Saucony
- 2012 – present Wolverine Worldwide [1][2] verified
Where Saucony sits in Wolverine Worldwide
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wolverine Worldwide ownership tree →
See the full Wolverine Worldwide brand portfolio (7) →
Other brands owned by Wolverine Worldwide
Wolverine Worldwide controls 7 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Bates (1885)
- Chaco (1989)
- Hush Puppies (1958)
- Merrell (1981)
- Sweaty Betty (1998)
- Wolverine (1883)
Other brands in athletic footwear, and who owns them
The 22 brands in athletic footwear on Brandtree belong to 18 owners. The largest is Servis, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| ACE | Servis | 🇵🇰 Pakistan |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
About the owner: Wolverine Worldwide
Wolverine Worldwide is a publicly listed company headquartered in Rockford, Michigan, United States, founded in 1883. Brandtree records 7 brands under its control, and it is listed as NYSE: WWW.
Wolverine World Wide is a Michigan footwear company founded in 1883 that now owns a portfolio of outdoor, running and work brands. It reports through an Active group built around Merrell and Saucony and a Work group built around its own Wolverine boots, and it also makes footwear under licence for Caterpillar and Harley-Davidson. It sold the global Sperry business in January 2024 as part of a decision to concentrate on the brands it considered to have the most growth ahead of them.
Wolverine Worldwide: full profile, brands and acquisition history →
🇺🇸 Saucony and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; Saucony is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Saucony?
The parent company of Saucony is Wolverine Worldwide, a publicly listed company headquartered in the United States.
Is Saucony American?
Yes. Saucony originated in the United States in 1898 and its owner, Wolverine Worldwide, is also headquartered in the United States.
Since when has Wolverine Worldwide owned Saucony?
Wolverine Worldwide has owned Saucony since 9 October 2012.
Is Saucony still owned by Wolverine Worldwide?
Yes. As of 29 October 2026, Saucony is still owned by Wolverine Worldwide. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 16 September 2026.
- [2] Wolverine World Wide, Inc. Annual Report on Form 10-K filed 2013-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2013; retrieved 4 October 2026.
- [3] USPTO: SAUCONY, serial 73444004 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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