Who are Wolverine Worldwide's biggest competitors?
On Brandtree, Wolverine Worldwide's biggest competitors by shared categories are Columbia Sportswear, which shares 3 categories, such as outdoor & workwear and activewear; Decathlon, which shares 3 categories, such as outdoor & workwear; and Rocky Brands, which shares 3 categories, such as outdoor & workwear.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Wolverine Worldwide controls 7 brands with a page here, across 5 categories; 70 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Columbia Sportswear | 3 | 60% | Outdoor & workwear, Activewear and Footwear |
| 2 | Decathlon | 3 | 60% | Outdoor & workwear, Activewear and Athletic footwear |
| 3 | Rocky Brands | 3 | 60% | Outdoor & workwear, Footwear and Workwear |
| 4 | VF Corporation | 3 | 50% | Outdoor & workwear, Footwear and Athletic footwear |
| 5 | Adidas | 3 | 60% | Outdoor & workwear, Athletic footwear and Footwear |
| 6 | Anta Sports | 3 | 60% | Outdoor & workwear, Activewear and Athletic footwear |
| 7 | Acushnet | 2 | 40% | Outdoor & workwear and Athletic footwear |
| 8 | Amer Sports | 2 | 40% | Outdoor & workwear and Activewear |
| 9 | Lakeland | 2 | 40% | Workwear and Footwear |
| 10 | Callaway Golf | 2 | 33% | Outdoor & workwear and Activewear |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Wolverine Worldwide and Columbia Sportswear: 3 shared categories
| Category | Wolverine Worldwide | Columbia Sportswear |
|---|---|---|
| Outdoor & workwear | Chaco, Merrell | Columbia, Mountain Hardwear |
| Activewear | Sweaty Betty | prAna |
| Footwear | Hush Puppies | SOREL |
Wolverine Worldwide and Decathlon: 3 shared categories
| Category | Wolverine Worldwide | Decathlon |
|---|---|---|
| Outdoor & workwear | Chaco, Merrell | B'Twin, Quechua |
| Activewear | Sweaty Betty | Domyos |
| Athletic footwear | Saucony | Kalenji |
Wolverine Worldwide and Rocky Brands: 3 shared categories
| Category | Wolverine Worldwide | Rocky Brands |
|---|---|---|
| Outdoor & workwear | Chaco, Merrell | Georgia Boot, XTRATUF |
| Footwear | Hush Puppies | Durango, Rocky |
| Workwear | Bates, Wolverine | Lehigh |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Wolverine Worldwide owns and the most overlapping owners on Brandtree.