Who owns Durango?
Durango, an apparel brand, is owned by Rocky Brands (the United States, NASDAQ: RCKY).[1]
Evidence: Rocky Brands, Inc. Annual Report on Form 10-K filed 2026-03-11, SEC EDGAR, 11 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Rocky Brands, Inc. verified
- Owner HQ
- 🇺🇸 United States, Nelsonville
- Origin
- 🇺🇸 United States
- Founded
- 1966
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Parent ticker
- NASDAQ: RCKY
- Last verified
- · 1 sources
About Durango
Durango Boots is a western footwear brand owned by Rocky Brands. The company's 10-K says it was established in 1966 and manufactures premium western footwear for men, women and kids. It is listed as one of the owned brands in the Rocky Brands portfolio, sold through retail and wholesale channels alongside the company's work and outdoor lines.
What Rocky Brands's annual report says about Durango
Sentences about Durango from Rocky Brands's latest annual filing[1], copied word for word.
Durango Durango Boots was established in 1966 and manufactures premium western footwear for men, women, and kids.
For over half a century, Durango has earned a reputation for building authentic western boots using exceptional materials and innovative constructions.
Our current line of Durango products is offered at suggested U.S. retail price points ranging from $90.00 to $680.00 .
How often Rocky Brands names Durango in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Durango
- Current owner Rocky Brands [1] verified
Where Durango sits in Rocky Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Rocky Brands ownership tree →
See the full Rocky Brands brand portfolio (5) →
Other brands owned by Rocky Brands
Rocky Brands controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Georgia Boot (1937)
- Lehigh (1922)
- Rocky (1979)
- XTRATUF
Other brands in footwear, and who owns them
The 78 brands in footwear on Brandtree belong to 29 owners. The largest is Caleres, with 7; Rocky Brands has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Allen Edmonds | Caleres | 🇺🇸 United States |
| Cartago | Grendene | 🇧🇷 Brazil |
| Ekisha | Servis | 🇵🇰 Pakistan |
| Alexandre Birman | Azzas 2154 | 🇧🇷 Brazil |
| Bahamas | Relaxo | 🇮🇳 India |
| Blondo | Steve Madden | 🇺🇸 United States |
| Bocage | Groupe Eram | 🇫🇷 France |
| CCC | MODIVO | 🇵🇱 Poland |
About the owner: Rocky Brands
Rocky Brands is a publicly listed company headquartered in Nelsonville, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: RCKY.
Rocky Brands is a footwear and apparel company based in Nelsonville, Ohio. Its 10-K for 2025 lists the owned brands Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, Muck and Ranger, plus footwear made under a licence for the Michelin name that runs to the end of 2028. Muck, Ranger and the Michelin licence are not listed here because the filing gives no origin or the owner is another company.
Rocky Brands: full profile, brands and acquisition history →
🇺🇸 Durango and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Durango is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Durango?
The parent company of Durango is Rocky Brands, a publicly listed company headquartered in the United States.
Is Durango American?
Yes. Durango originated in the United States in 1966 and its owner, Rocky Brands, is also headquartered in the United States.
Is Durango still owned by Rocky Brands?
Yes. As of 10 October 2026, Durango is still owned by Rocky Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Rocky Brands, Inc. Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 4 October 2026.
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