Who owns XTRATUF?
XTRATUF is owned by Rocky Brands (the United States, NASDAQ: RCKY).[1]
Evidence: Rocky Brands, Inc. Annual Report on Form 10-K filed 2026-03-11, SEC EDGAR, 11 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Rocky Brands, Inc. verified
- Owner HQ
- 🇺🇸 United States, Nelsonville
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NASDAQ: RCKY
- Last verified
- · 1 sources
About XTRATUF
XTRATUF is a boot brand owned by Rocky Brands. Its 10-K says that since the early 1950s XTRATUF has been a leading outfitter in the commercial, sport and recreational fishing market, with roots in Alaska and continued widespread use by those who live there. The filing lists it among the owned brands in the portfolio, with retail prices in the tens to low hundreds of dollars.
What Rocky Brands's annual report says about XTRATUF
Sentences about XTRATUF from Rocky Brands's latest annual filing[1], copied word for word.
XTRATUF Since the early 1950s, XTRATUF has been a leading outfitter in the commercial, sport, and recreational fishing market, having provided fishermen with capable, comfortable, and reliable footwear for use in the harshest conditions.
With roots in Alaska and continued widespread use by those who live there, the XTRATUF brand has been able to expand to other regions throughout North America and most recently in the U.K. and Japan.
Our current line of XTRATUF footwear products is offered at suggested U.S. retail price points ranging from $45.00 to $205.00 .
How often Rocky Brands names XTRATUF in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of XTRATUF
- Current owner Rocky Brands [1] verified
Where XTRATUF sits in Rocky Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Rocky Brands ownership tree →
See the full Rocky Brands brand portfolio (5) →
Other brands owned by Rocky Brands
Rocky Brands controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Durango (1966)
- Georgia Boot (1937)
- Lehigh (1922)
- Rocky (1979)
Other brands in outdoor & workwear, and who owns them
The 46 brands in outdoor & workwear on Brandtree belong to 25 owners. The largest is Clarus, with 5; Rocky Brands has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
| Patagonia | Patagonia | 🇺🇸 United States |
About the owner: Rocky Brands
Rocky Brands is a publicly listed company headquartered in Nelsonville, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: RCKY.
Rocky Brands is a footwear and apparel company based in Nelsonville, Ohio. Its 10-K for 2025 lists the owned brands Rocky, Georgia Boot, Durango, Lehigh, XTRATUF, Muck and Ranger, plus footwear made under a licence for the Michelin name that runs to the end of 2028. Muck, Ranger and the Michelin licence are not listed here because the filing gives no origin or the owner is another company.
Rocky Brands: full profile, brands and acquisition history →
🇺🇸 XTRATUF and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; XTRATUF is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of XTRATUF?
The parent company of XTRATUF is Rocky Brands, a publicly listed company headquartered in the United States.
Is XTRATUF American?
Yes. XTRATUF originated in the United States and its owner, Rocky Brands, is also headquartered in the United States.
Is XTRATUF still owned by Rocky Brands?
Yes. As of 10 October 2026, XTRATUF is still owned by Rocky Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Rocky Brands, Inc. Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 4 October 2026.
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