Who are Decathlon's biggest competitors?
On Brandtree, Decathlon's biggest competitors by shared categories are Wolverine Worldwide, which shares 3 categories, such as outdoor & workwear and activewear; Anta Sports, which shares 3 categories, such as outdoor & workwear; and Acushnet, which shares 2 categories, such as outdoor & workwear.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Decathlon controls 4 brands with a page here, across 3 categories; 31 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Wolverine Worldwide | 3 | 60% | Outdoor & workwear, Activewear and Athletic footwear |
| 2 | Anta Sports | 3 | 100% | Outdoor & workwear, Activewear and Athletic footwear |
| 3 | Acushnet | 2 | 67% | Outdoor & workwear and Athletic footwear |
| 4 | Amer Sports | 2 | 67% | Outdoor & workwear and Activewear |
| 5 | Columbia Sportswear | 2 | 50% | Outdoor & workwear and Activewear |
| 6 | VF Corporation | 2 | 40% | Outdoor & workwear and Athletic footwear |
| 7 | ASICS | 2 | 67% | Athletic footwear and Outdoor & workwear |
| 8 | Puma | 2 | 67% | Outdoor & workwear and Athletic footwear |
| 9 | Under Armour | 2 | 67% | Activewear and Athletic footwear |
| 10 | Adidas | 2 | 50% | Outdoor & workwear and Athletic footwear |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Decathlon and Wolverine Worldwide: 3 shared categories
| Category | Decathlon | Wolverine Worldwide |
|---|---|---|
| Outdoor & workwear | B'Twin, Quechua | Chaco, Merrell |
| Activewear | Domyos | Sweaty Betty |
| Athletic footwear | Kalenji | Saucony |
Decathlon and Anta Sports: 3 shared categories
| Category | Decathlon | Anta Sports |
|---|---|---|
| Outdoor & workwear | B'Twin, Quechua | Descente (China) |
| Activewear | Domyos | FILA (Greater China) |
| Athletic footwear | Kalenji | ANTA |
Decathlon and Acushnet: 2 shared categories
| Category | Decathlon | Acushnet |
|---|---|---|
| Outdoor & workwear | B'Twin, Quechua | PG Golf, Pinnacle, Scotty Cameron, Titleist, Vokey Design |
| Athletic footwear | Kalenji | FootJoy |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Decathlon owns and the most overlapping owners on Brandtree.