Under Armour: brands it owns and its ownership tree
Under Armour (NYSE: UAA) is a publicly listed company headquartered in Baltimore, Maryland, United States that owns 2 consumer brands.[1][2]
Under Armour was founded in 1996 by a University of Maryland football player who was tired of cotton shirts soaking through under pads, and built the business on moisture-wicking synthetic base layers sold first to team equipment managers.
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Company facts
- Legal name
- Under Armour, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Baltimore, Maryland, United States
- Founded
- 1996
- Tickers
- NYSE: UAA
- Revenue
- $4.97 billion (2026)[2]
- SEC CIK
- 0001336917
- Wikidata
- Q2041997
- Website
- about.underarmour.com
- Last verified
- · 2 sources
What Under Armour's annual report says about its business
Read from Under Armour's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- North America, Europe, the Middle East and Africa, Asia-Pacific, Latin America:
Our primary business operates in four geographic segments: (i) North America, comprising the United States and Canada, (ii) Europe, the Middle East and Africa ("EMEA"), (iii) Asia-Pacific, and (iv) Latin America.
Acquisitions and disposals named in the filing
- Acquired: UNLESS COLLECTIVE, INC (August 2024).
Before joining Under Armour, Mr. Liedtke was the Chief Executive Officer and co-founder of UNLESS COLLECTIVE, INC, a zero-plastic regenerative fashion brand acquired by Under Armour in August 2024.
- Sold or exited: MapMyFitness digital platform (second quarter of Fiscal 2025).
Our primary business operates in four geographic segments: (i) North America, comprising the United States and Canada, (ii) Europe, the Middle East and Africa ("EMEA"), (iii) Asia-Pacific, and (iv) Latin America. These geographic segments operate predominantly in one industry: developing, marketing and distributing branded performance apparel, footwear and accessories. Refer to Note 17 to the Consolidated Financial Statements, included in Part II, Item 8 of this Annual Report on Form 10-K, for additional information about our net revenues by segment. Corporate Other consists primarily of (i) general and administrative expenses not allocated to an operating segment, including expenses associated with centrally managed departments such as global marketing, global information technology, global supply chain and innovation, and other corporate support functions; (ii) restructuring and restructuring related charges, if any; (iii) certain foreign currency hedge gains and losses; and (iv) operating results related to our MapMyFitness digital platform, which was sold during the second quarter of Fiscal 2025.
- Sold or exited: distribution facility located in Rialto, California (Fiscal 2026).
As previously disclosed, during Fiscal 2026 we exited our distribution facility located in Rialto, California as part of our 2025 25 Table of Contents restructuring plan.
- Sold or exited: MapMyFitness platform, $5.3 million.
These charges were offset by a net gain of $5.3 million from the sale of the MapMyFitness platform, relating to the Corporate Other non-operating segment.
Under Armour in numbers
- Under Armour owns 2 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 2 brands.[1]
Under Armour financial history
Headline figures from Under Armour's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2026.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $4.97bn | $-163,112,000 | -3.3% | $-495,643,000 | $4.42bn | $590.6m | 10-K | |
| $5.16bn | $-185,216,000 | -3.6% | $-201,267,000 | $4.3bn | $595.1m | 10-K | |
| $5.7bn | $229.8m | 4.0% | $232m | $4.76bn | $594.9m | 10-K | |
| $5.9bn | $263.6m | 4.5% | $374.5m | $4.83bn | $674.5m | 10-K | |
| — | $475.2m | — | $351m | $4.99bn | $662.5m | 10-K | |
| — | $-613,438,000 | — | $-549,177,000 | $5.03bn | $1bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Under Armour owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Under Armour in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 549300D4549QKWETZ406
- Registered name
- UNDER ARMOUR, INC. (US)
- Registration status
- Issued · record updated 4 April 2026
- Parent
- None named: it reports that it has no parent that consolidates its accounts.
- Retrieved
- · GLEIF record (JSON)
Under Armour SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Results of a shareholder vote | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition; Costs of exit or disposal activities | |
| 8-K | Departure or appointment of directors or officers | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Costs of exit or disposal activities; Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Departure or appointment of directors or officers; Other events |
Frequently asked questions
What brands does Under Armour own?
Under Armour owns 2 consumer brands tracked here, including Under Armour and UA HOVR.
Is Under Armour an American company?
Yes. Under Armour is headquartered in Baltimore, Maryland, United States and was founded in 1996.
Who owns Under Armour?
Under Armour is a publicly listed company owned by its shareholders; it trades as UAA on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19 — SEC EDGAR, SEC Form 10-K, published 19 May 2026; retrieved 16 September 2026.
- [2] Under Armour, Inc.: Form 10-K for the year ended 2026-03-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 19 May 2026; retrieved 4 October 2026.
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