Who owns Under Armour?
Under Armour is owned by Under Armour, Inc. (the United States, NYSE: UAA).[1]
Evidence: Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19, SEC EDGAR, 19 May 2026. Verified from filings; last checked .
Key facts
- Current owner
- Under Armour, Inc. verified
- Owner HQ
- 🇺🇸 United States, Baltimore, Maryland
- Origin
- 🇺🇸 United States, Baltimore, Maryland
- Founded
- 1996
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Activewear
- Parent ticker
- NYSE: UAA
- Last verified
- · 1 sources
About Under Armour
Under Armour makes performance apparel, footwear and accessories, and its HeatGear and ColdGear base layers established the compression garment as standard equipment across American team sport. It expanded into running and basketball footwear from 2009. The company was founded in 1996 by a university football player working from his grandmother's basement.
Ownership timeline of Under Armour
- Current owner Under Armour [1] verified
Where Under Armour sits in Under Armour
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Under Armour ownership tree →
See the full Under Armour brand portfolio (2) →
Other brands owned by Under Armour
Under Armour controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- UA HOVR (2018)
Other brands in activewear, and who owns them
The 22 brands in activewear on Brandtree belong to 17 owners. The largest is Li Ning, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Kason | Li Ning | 🇨🇳 China |
| Briko | BasicNet | 🇮🇹 Italy |
| lululemon | Lululemon | 🇨🇦 Canada |
| Stylerunner | Accent Group | 🇦🇺 Australia |
| Wilson | Amer Sports | 🇫🇮 Finland |
| OFFLINE by Aerie | American Eagle Outfitters | 🇺🇸 United States |
| FILA (Greater China) | Anta Sports | 🇨🇳 China |
| TravisMathew | Callaway Golf | 🇺🇸 United States |
About the owner: Under Armour
Under Armour is a publicly listed company headquartered in Baltimore, Maryland, United States, founded in 1996. Brandtree records 2 brands under its control, and it is listed as NYSE: UAA.
Under Armour was founded in 1996 by a University of Maryland football player who was tired of cotton shirts soaking through under pads, and built the business on moisture-wicking synthetic base layers sold first to team equipment managers.
Under Armour: full profile, brands and acquisition history →
🇺🇸 Under Armour and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Under Armour is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Under Armour?
The parent company of Under Armour is Under Armour, Inc., a publicly listed company headquartered in the United States.
Is Under Armour American?
Yes. Under Armour originated in the United States in 1996 and its owner, Under Armour, Inc., is also headquartered in the United States.
Is Under Armour still owned by Under Armour, Inc.?
Yes. As of 16 September 2026, Under Armour is still owned by Under Armour, Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19 — SEC EDGAR, SEC Form 10-K, published 19 May 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.