Who owns UA HOVR?
UA HOVR is owned by Under Armour (the United States, NYSE: UAA).[1]
Evidence: Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19, SEC EDGAR, 19 May 2026. Verified from filings; last checked .
Key facts
- Current owner
- Under Armour, Inc. verified
- Owner HQ
- 🇺🇸 United States, Baltimore, Maryland
- Origin
- 🇺🇸 United States
- Founded
- 2018
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Athletic footwear
- Parent ticker
- NYSE: UAA
- Last verified
- · 1 sources
About UA HOVR
UA HOVR is Under Armour's cushioning platform, launched in 2018 with a foam encased in a mesh web to return energy, and several models embed a sensor that records running data without a watch. It is the company's main technical footwear line.
Ownership timeline of UA HOVR
- Current owner Under Armour [1] verified
Where UA HOVR sits in Under Armour
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Under Armour ownership tree →
See the full Under Armour brand portfolio (2) →
Other brands owned by Under Armour
Under Armour controls 2 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Under Armour (1996)
Other brands in athletic footwear, and who owns them
The 22 brands in athletic footwear on Brandtree belong to 18 owners. The largest is Servis, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| ACE | Servis | 🇵🇰 Pakistan |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Reebok | Authentic Brands | 🇺🇸 United States |
About the owner: Under Armour
Under Armour is a publicly listed company headquartered in Baltimore, Maryland, United States, founded in 1996. Brandtree records 2 brands under its control, and it is listed as NYSE: UAA.
Under Armour was founded in 1996 by a University of Maryland football player who was tired of cotton shirts soaking through under pads, and built the business on moisture-wicking synthetic base layers sold first to team equipment managers.
Under Armour: full profile, brands and acquisition history →
🇺🇸 UA HOVR and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; UA HOVR is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of UA HOVR?
The parent company of UA HOVR is Under Armour, a publicly listed company headquartered in the United States.
Is UA HOVR American?
Yes. UA HOVR originated in the United States in 2018 and its owner, Under Armour, is also headquartered in the United States.
Is UA HOVR still owned by Under Armour?
Yes. As of 16 September 2026, UA HOVR is still owned by Under Armour. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Under Armour, Inc. Annual Report on Form 10-K filed 2026-05-19 — SEC EDGAR, SEC Form 10-K, published 19 May 2026; retrieved 16 September 2026.
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