Who owns the activewear brands?
10 activewear brands tracked here are owned by 9 companies; the three largest owners, Lululemon, Target and Gap Inc., control 4 of them (40%) as of Sep 2026.
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10
brands
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9
owning companies
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40%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of activewear brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Lululemon | 🇨🇦 Canada | 2 | lululemon, lululemon Studio |
| 2 | Target | 🇺🇸 United States | 1 | All in Motion |
| 3 | Gap Inc. | 🇺🇸 United States | 1 | Athleta |
| 4 | Levi's | 🇺🇸 United States | 1 | Beyond Yoga |
| 5 | Decathlon | 🇫🇷 France | 1 | Domyos |
| 6 | Anta Sports | 🇨🇳 China | 1 | FILA (Greater China) |
| 7 | Under Armour | 🇺🇸 United States | 1 | Under Armour |
| 8 | Amer Sports | 🇫🇮 Finland | 1 | Wilson |
| 9 | Columbia Sportswear | 🇺🇸 United States | 1 | prAna |
All activewear brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| All in Motion | Target | — | 🇺🇸 United States |
| Athleta | Gap Inc. | 2008 | 🇺🇸 United States |
| Beyond Yoga | Levi's | 2021 | 🇺🇸 United States |
| Domyos | Decathlon | — | 🇫🇷 France |
| FILA (Greater China) | Anta Sports | 2009 | 🇮🇹 Italy |
| lululemon | Lululemon | — | 🇨🇦 Canada |
| lululemon Studio | Lululemon | 2020 | 🇺🇸 United States |
| prAna | Columbia Sportswear | 2014 | 🇺🇸 United States |
| Under Armour | Under Armour | — | 🇺🇸 United States |
| Wilson | Amer Sports | 1989 | 🇺🇸 United States |