Who owns Beyond Yoga?
Beyond Yoga is owned by Levi's (the United States, NYSE: LEVI), which has owned the brand since 27 September 2021.[1]
Evidence: Levi Strauss & Co. Annual Report on Form 10-K filed 2026-01-28, SEC EDGAR, 28 January 2026. Verified from filings; last checked .
Key facts
- Current owner
- Levi Strauss & Co. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, San Francisco, California
- Origin
- 🇺🇸 United States, Los Angeles, California
- Founded
- 2005
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Activewear
- Parent ticker
- NYSE: LEVI
- Last verified
- · 1 sources
About Beyond Yoga
Beyond Yoga makes activewear designed for a wide size range, founded in Los Angeles in 2005. Levi Strauss acquired the business in 2021 for about $400 million, its first significant move outside denim and khaki. The brand sells the same styles across its whole size range rather than treating larger sizes as a separate line, which was its founding premise.
What Levi's's annual report says about Beyond Yoga
Sentences about Beyond Yoga from Levi's's latest annual filing[1], copied word for word.
The Beyond Yoga business, which is managed separately, does not meet the quantitative thresholds for reportable segments but is presented separately to increase transparency of performance.
Beyond Yoga products are sold in the United States primarily through specialty retailers, pure-play wholesalers, brand-dedicated company-operated retail stores and a company-operated brand dedicated e-commerce site.
Power the Portfolio : We plan to accelerate our global reach while ensuring our U.S. operations continue to deliver steady growth, including unlocking the potential of Beyond Yoga .
How often Levi's names Beyond Yoga in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Beyond Yoga
Where Beyond Yoga sits in Levi's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Levi's ownership tree →
See the full Levi's brand portfolio (3) →
Other brands owned by Levi's
Levi's controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in activewear, and who owns them
The 22 brands in activewear on Brandtree belong to 17 owners. The largest is Li Ning, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Kason | Li Ning | 🇨🇳 China |
| Briko | BasicNet | 🇮🇹 Italy |
| lululemon | Lululemon | 🇨🇦 Canada |
| Stylerunner | Accent Group | 🇦🇺 Australia |
| Wilson | Amer Sports | 🇫🇮 Finland |
| OFFLINE by Aerie | American Eagle Outfitters | 🇺🇸 United States |
| FILA (Greater China) | Anta Sports | 🇨🇳 China |
| TravisMathew | Callaway Golf | 🇺🇸 United States |
About the owner: Levi's
Levi's is a publicly listed company headquartered in San Francisco, California, United States, founded in 1853. Brandtree records 3 brands under its control, and it is listed as NYSE: LEVI.
Levi Strauss & Co. was founded in San Francisco in 1853 as a dry goods business and, with a tailor named Jacob Davis, patented riveted work trousers in 1873, inventing blue jeans. It stayed private for more than three decades before returning to the stock market in 2019, and descendants of the founder retain control.
🇺🇸 Beyond Yoga and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Beyond Yoga is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Beyond Yoga?
The parent company of Beyond Yoga is Levi's, a publicly listed company headquartered in the United States.
Is Beyond Yoga American?
Yes. Beyond Yoga originated in the United States in 2005 and its owner, Levi's, is also headquartered in the United States.
Since when has Levi's owned Beyond Yoga?
Levi's has owned Beyond Yoga since 27 September 2021.
Is Beyond Yoga still owned by Levi's?
Yes. As of 11 October 2026, Beyond Yoga is still owned by Levi's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Levi Strauss & Co. Annual Report on Form 10-K filed 2026-01-28 — SEC EDGAR, SEC Form 10-K, published 28 January 2026; retrieved 16 September 2026.
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