Who owns prAna?
prAna is owned by Columbia Sportswear (the United States, NASDAQ: COLM), which has owned the brand since 30 May 2014.[1]
Evidence: Columbia Sportswear Company Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Columbia Sportswear Company verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Portland, Oregon
- Origin
- 🇺🇸 United States
- Founded
- 1992
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Activewear
- Parent ticker
- NASDAQ: COLM
- Last verified
- · 1 sources
About prAna
prAna was founded in a California garage in 1992 making clothing for climbers and yoga practitioners, and was among the first apparel companies to commit to fair trade certification at scale. Columbia acquired it in 2014. Fair trade certification for apparel pays a premium directly to factory workers, and few clothing companies had adopted it at the time.
What Columbia Sportswear's annual report says about prAna
Sentences about prAna from Columbia Sportswear's latest annual filing[1], copied word for word.
We own many trademarks, including Columbia Sportswear Company , Columbia , SOREL , Mountain Hardwear , prAna , the Columbia diamond shaped logo, the Mountain Hardwear nut logo, the SOREL polar bear logo, and the prAna horn design logo, as well as many other trademarks relating to our brands, products, styles, and technologies.
Our acquisitions may cause large one-time expenses or create goodwill or other intangible assets that could result in significant impairment charges in the future (as has recently occurred with the prAna and Mountain Hardwear brands).
How often Columbia Sportswear names prAna in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of prAna
- 2014 – present Columbia Sportswear [1] verified
Where prAna sits in Columbia Sportswear
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Columbia Sportswear ownership tree →
See the full Columbia Sportswear brand portfolio (4) →
Other brands owned by Columbia Sportswear
Columbia Sportswear controls 4 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Columbia (1938)
- Mountain Hardwear (1993)
- SOREL (1962)
Other brands in activewear, and who owns them
The 22 brands in activewear on Brandtree belong to 17 owners. The largest is Li Ning, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Kason | Li Ning | 🇨🇳 China |
| Briko | BasicNet | 🇮🇹 Italy |
| lululemon | Lululemon | 🇨🇦 Canada |
| Stylerunner | Accent Group | 🇦🇺 Australia |
| Wilson | Amer Sports | 🇫🇮 Finland |
| OFFLINE by Aerie | American Eagle Outfitters | 🇺🇸 United States |
| FILA (Greater China) | Anta Sports | 🇨🇳 China |
| TravisMathew | Callaway Golf | 🇺🇸 United States |
About the owner: Columbia Sportswear
Columbia Sportswear is a publicly listed company headquartered in Portland, Oregon, United States, founded in 1938. Brandtree records 4 brands under its control, and it is listed as NASDAQ: COLM.
Columbia Sportswear was founded in Portland in 1938 by a German family who had fled the Nazi regime and bought a hat distributor. It was run for decades by Gert Boyle, who took over after her husband died and appeared in its advertising as the demanding tester of its products.
Columbia Sportswear: full profile, brands and acquisition history →
🇺🇸 prAna and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; prAna is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of prAna?
The parent company of prAna is Columbia Sportswear, a publicly listed company headquartered in the United States.
Is prAna American?
Yes. prAna originated in the United States in 1992 and its owner, Columbia Sportswear, is also headquartered in the United States.
Since when has Columbia Sportswear owned prAna?
Columbia Sportswear has owned prAna since 30 May 2014.
Is prAna still owned by Columbia Sportswear?
Yes. As of 11 October 2026, prAna is still owned by Columbia Sportswear. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Columbia Sportswear Company Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 16 September 2026.
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