Who owns Descente (China)?
Descente (China) is owned by Anta Sports (China, HKEX: 2020), which has owned the brand since 1 February 2016.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: ANNUAL REPORT 2025 - ANTA Sports Products Limited, ANTA Sports Products Limited / Hong Kong Exchanges and Clearing Limited (HKEXnews), 9 April 2026. Last checked .
Key facts
- Current owner
- ANTA Sports Products Limited reported
- Owned since
- Owner HQ
- 🇨🇳 China, Jinjiang
- Origin
- 🇯🇵 Japan
- Founded
- 1935
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- HKEX: 2020
- Last verified
- · 1 sources
About Descente (China)
Descente is a Japanese ski and athletic apparel brand founded in 1935, and Anta operates it in China through a joint venture agreed in 2016. It is positioned at the premium end of Chinese sportswear, above the company's own name.
Ownership timeline of Descente (China)
- 2016 – present Anta Sports [1] reported
Where Descente (China) sits in Anta Sports
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Anta Sports ownership tree →
See the full Anta Sports brand portfolio (3) →
Other brands owned by Anta Sports
Anta Sports controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- ANTA (1991)
- FILA (Greater China) (1911)
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
About the owner: Anta Sports
Anta Sports is a publicly listed company headquartered in Jinjiang, China, founded in 1991. Brandtree records 3 brands under its control, and it is listed as HKEX: 2020.
Anta Sports was founded in a Fujian shoe factory town in 1991 and is now the largest sportswear company in China and among the largest in the world by revenue. It leads the consortium that owns Amer Sports and holds the Chinese rights to Fila, which makes it both a domestic champion and a global owner.
🇯🇵 Descente (China) and other Japanese brands
Brandtree records a controlling owner for 448 brands that began in Japan. 22 of them (5%) are now controlled by a company headquartered in another country, Descente (China) among them.
Frequently asked questions
Who is the parent company of Descente (China)?
The parent company of Descente (China) is Anta Sports, a publicly listed company headquartered in China.
Is Descente (China) Japanese or Chinese?
Descente (China) originated in Japan in 1935, but it is owned today by Anta Sports, which is headquartered in China. So Descente (China) is a Japanese-origin brand under Chinese ownership.
Since when has Anta Sports owned Descente (China)?
Anta Sports has owned Descente (China) since 1 February 2016.
Is Descente (China) still owned by Anta Sports?
Yes. As of 16 September 2026, Descente (China) is still owned by Anta Sports. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ANNUAL REPORT 2025 - ANTA Sports Products Limited — ANTA Sports Products Limited / Hong Kong Exchanges and Clearing Limited (HKEXnews), Stock exchange filing, published 9 April 2026; retrieved 28 September 2026.
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