Who owns Sierra?
Sierra is owned by TJX (the United States, NYSE: TJX), which has owned the brand since 1 December 2012.[1]
Evidence: The TJX Companies, Inc. Annual Report on Form 10-K filed 2026-03-31, SEC EDGAR, 31 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- The TJX Companies, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Framingham, Massachusetts
- Origin
- 🇺🇸 United States
- Founded
- 1986
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NYSE: TJX
- Last verified
- · 1 sources
About Sierra
Sierra sells discounted outdoor clothing and equipment, acquired by TJX in 2012 when it was an online-only retailer called Sierra Trading Post. The company has since built it into a physical chain. Off-price works particularly well in outdoor equipment because technical clothing is made in seasonal colours that lose value quickly without losing any function.
What TJX's annual report says about Sierra
Sentences about Sierra from TJX's latest annual filing[1], copied word for word.
Sierra, acquired in 2012 and rebranded from Sierra Trading Post in 2018, is a leading off-price retailer of brand name active and outdoor apparel, footwear, and gear (including sporting goods, snow and water sport, camping, fishing) for the whole family, as well as home fashions and pet.
In addition to our fou r segments, Sierra operates retail stores and sierra.com in the U.S. The results of Sierra are included in the Marmaxx segment.
Starting in the first quarter of fiscal 2026, Sierra stores are included in the consolidated average per store inventories.
Ownership timeline of Sierra
Where Sierra sits in TJX
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full TJX ownership tree →
See the full TJX brand portfolio (7) →
Other brands owned by TJX
TJX controls 7 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
About the owner: TJX
TJX is a publicly listed company headquartered in Framingham, Massachusetts, United States, founded in 1976. Brandtree records 7 brands under its control, and it is listed as NYSE: TJX.
TJX buys surplus and cancelled stock from other brands and sells it below its original price, a model that depends on never knowing exactly what will be in a shop on any given day. It is one of the few large physical retailers to have grown steadily through the shift to online shopping.
🇺🇸 Sierra and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Sierra is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Sierra?
The parent company of Sierra is TJX, a publicly listed company headquartered in the United States.
Is Sierra American?
Yes. Sierra originated in the United States in 1986 and its owner, TJX, is also headquartered in the United States.
Since when has TJX owned Sierra?
TJX has owned Sierra since 1 December 2012.
Is Sierra still owned by TJX?
Yes. As of 10 October 2026, Sierra is still owned by TJX. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The TJX Companies, Inc. Annual Report on Form 10-K filed 2026-03-31 — SEC EDGAR, SEC Form 10-K, published 31 March 2026; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.