Atomic is owned by Amer Sports (Finland, NYSE: AS), which acquired the brand on 1 October 2005, as part of a €485 million deal that also included Salomon and Arc'teryx.[1][2] Atomic was founded in 1955 in Austria and was independent until 2005.
Evidence: Amer Sports, Inc. Annual Report on Form 20-F filed 2026-02-26, SEC EDGAR, 26 February 2026. Verified from filings; last checked .
Atomic makes skis and boots in Austria and is one of the largest alpine ski brands in the world. Its equipment has been used to win a great many World Cup and Olympic races, and it sponsors racers as its principal form of marketing.
Sentences about Atomic from Amer Sports's latest annual filing[1], copied word for word.
Atomic and Armada give us a leading position in winter sports equipment, globally.
For example, Atomic and Peak Performance have an opportunity to leverage our platform to increase their presence globally.
Atomic is a leading player in winter sports as validated through the use of Atomic equipment by some of the world's best alpine athletes, including Mikaela Shiffrin.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Amer Sports ownership tree →
See the full Amer Sports brand portfolio (5) →
Amer Sports controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5; Amer Sports has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
Amer Sports is a publicly listed company headquartered in Helsinki, Finland, founded in 1950. Brandtree records 5 brands under its control, and it is listed as NYSE: AS.
Amer Sports was a Finnish tobacco and publishing company that turned itself into a sporting goods group by acquisition. A consortium led by China's Anta Sports bought it in 2019 and relisted it in New York in 2024, so a portfolio of Alpine and American sports brands is now controlled from Fujian.
Brandtree records a controlling owner for 32 brands that began in Austria. 18 of them (56%) are now controlled by a company headquartered in another country, Atomic among them.
Amer Sports acquired the Salomon group from adidas for about EUR 485 million, taking Salomon, Arc'teryx and Atomic in one transaction. adidas had bought Salomon in 1997 and concluded that winter sports equipment did not fit alongside football boots.
The parent company of Atomic is Amer Sports, a publicly listed company headquartered in Finland.
Atomic originated in Austria in 1955, but it is owned today by Amer Sports, which is headquartered in Finland. So Atomic is an Austrian-origin brand under Finnish ownership.
Amer Sports completed its acquisition of Atomic on 1 October 2005, after announcing the deal on 2 May 2005. The deal, which also included Salomon and Arc'teryx, was valued at €485 million (enterprise value).
Atomic was an independent company from its founding in 1955 until Amer Sports acquired it in 2005.
Yes. As of 9 October 2026, Atomic is still owned by Amer Sports. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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