Who owns BILLA?
BILLA is owned by REWE International (Austria).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: REWE International AG: Über uns. Last checked .
Key facts
- Current owner
- REWE International AG reported
- Owner HQ
- 🇦🇹 Austria, Wiener Neudorf
- Origin
- 🇦🇹 Austria
- Founded
- 1961
- Category
- Retail › Grocery › Supermarkets
- Last verified
- · 1 sources
About BILLA
BILLA is the supermarket brand of REWE International in Austria, Bulgaria, Slovakia and the Czech Republic. Karl Wlaschek named the company BILLA in 1961, after opening a discount perfumery in Vienna in December 1953 and extending the concept to food a year later.
Ownership timeline of BILLA
- Current owner REWE International [1] reported
Where BILLA sits in REWE International
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full REWE International ownership tree →
See the full REWE International brand portfolio (4) →
Other brands owned by REWE International
REWE International controls 4 brands on Brandtree, 4 of them in retail.
Also in retail
Other brands in supermarkets, and who owns them
The 20 brands in supermarkets on Brandtree belong to 12 owners. The largest is Chedraui, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Arteli | Chedraui | 🇲🇽 Mexico |
| Hankyu Oasis | H2O Retailing | 🇯🇵 Japan |
| Plaza Vea | InRetail | 🇵🇪 Peru |
| Robinsons Supermarket | Robinsons Retail | 🇵🇭 Philippines |
| Profi | Ahold Delhaize | 🇳🇱 Netherlands |
| FİLE | BİM | 🇹🇷 Turkey |
| Tops | Central Retail | 🇹🇭 Thailand |
| Lotus's | CP Axtra | 🇹🇭 Thailand |
About the owner: REWE International
REWE International is a privately held company headquartered in Wiener Neudorf, Austria. Brandtree records 4 brands under its control.
REWE International AG is the Austrian food and drugstore retail company that runs the international food retail business of the German REWE GROUP from Wiener Neudorf. Its website says REWE GROUP is the 100% owner and that the company unites the retail brands BILLA, BILLA PLUS, BIPA, PENNY, ADEG and IKI, with about 2,500 stores in Austria and operations in eight further European countries.
REWE International: full profile, brands and acquisition history →
🇦🇹 BILLA and other Austrian brands
Brandtree records a controlling owner for 33 brands that began in Austria. 18 of them (55%) are now controlled by a company headquartered in another country; BILLA is not one of them.
- AKG — Samsung Electronics 🇰🇷
- Atomic — Amer Sports 🇫🇮
- Austria Mozartkugel — Manner 🇦🇹
- Austrian Airlines — Lufthansa Group 🇩🇪
- CAT'S LOVE — VAFO 🇨🇿
- Carrera — Safilo 🇮🇹
Frequently asked questions
Who is the parent company of BILLA?
The parent company of BILLA is REWE International, a privately held company headquartered in Austria.
Is BILLA Austrian?
Yes. BILLA originated in Austria in 1961 and its owner, REWE International, is also headquartered in Austria.
Is BILLA still owned by REWE International?
Yes. As of 8 November 2026, BILLA is still owned by REWE International. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] REWE International AG: Über uns — REWE International AG, Official document; retrieved 8 November 2026.
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