Who owns Oboz?
Oboz is owned by KMD Brands (New Zealand, NZX: KMD), which has owned the brand since 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: KMD Brands Annual Integrated Report 2025, KMD Brands Limited. Last checked .
Key facts
- Current owner
- KMD Brands Limited reported
- Owned since
- Owner HQ
- 🇳🇿 New Zealand, Christchurch
- Origin
- 🇺🇸 United States, Bozeman
- Founded
- 2007
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NZX: KMD ASX: KMD
- Last verified
- · 1 sources
About Oboz
Oboz is a hiking footwear brand from Bozeman, Montana, whose name joins Outside and Bozeman. It has planted a tree for every pair sold since its first in 2007, more than seven million so far. It joined KMD Brands in 2018 and is the smallest of its three brands: sales fell to NZ$80 million in the year to 31 July 2025, and the group wrote NZ$40.3 million off the value of its intangible assets that year.
Ownership timeline of Oboz
- 2018 – present KMD Brands [1] reported
Where Oboz sits in KMD Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full KMD Brands ownership tree →
See the full KMD Brands brand portfolio (3) →
Other brands owned by KMD Brands
KMD Brands controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in outdoor & workwear, and who owns them
The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5; KMD Brands has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Cannon | Johnson Outdoors | 🇺🇸 United States |
| Dickies | VF Corporation | 🇺🇸 United States |
| Callaway Golf | Callaway Golf | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
About the owner: KMD Brands
KMD Brands is a publicly listed company headquartered in Christchurch, New Zealand. Brandtree records 3 brands under its control, and it is listed as NZX: KMD and ASX: KMD.
KMD Brands is a Christchurch company listed on the New Zealand and Australian stock exchanges, and a certified B Corporation, that describes itself as three brands: the outdoor and travel label Kathmandu, the Australian surf company Rip Curl and the Montana hiking footwear maker Oboz. Its sales in the year to 31 July 2025 were NZ$989 million, more than half of them Rip Curl's, through owned stores, licensed stores, wholesale and online in over 8,000 locations. A business review of its capital structure and portfolio, reported in May 2026, was expected to finish around its September 2026 annual results.
🇺🇸 Oboz and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Oboz among them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Oboz?
The parent company of Oboz is KMD Brands, a publicly listed company headquartered in New Zealand.
Is Oboz American or New Zealand?
Oboz originated in the United States in 2007, but it is owned today by KMD Brands, which is headquartered in New Zealand. So Oboz is an American-origin brand under New Zealand ownership.
Since when has KMD Brands owned Oboz?
KMD Brands has owned Oboz since 2018.
Is Oboz still owned by KMD Brands?
Yes. As of 16 September 2026, Oboz is still owned by KMD Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] KMD Brands Annual Integrated Report 2025 — KMD Brands Limited, Annual report; retrieved 16 September 2026.
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