Who owns TRED?
TRED is owned by Clarus (the United States, NASDAQ: CLAR), which has owned the brand since 9 October 2023.[1]
Evidence: Clarus Corporation Annual Report on Form 10-K filed 2026-03-05, SEC EDGAR, 5 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Clarus Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Salt Lake City, Utah
- Origin
- 🇦🇺 Australia
- Founded
- 2012
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NASDAQ: CLAR
- Last verified
- · 1 sources
About TRED
TRED, short for Totally Reliable Explorer Driven, makes off-road recovery products in Australia from Australian-sourced materials, and was founded in 2012. Clarus completed its acquisition of TRED Outdoors on 9 October 2023. The 10-K says it sells mainly to retailers and distributors in Australia, with a growing export market that includes Canada, New Zealand, South Africa and the United States.
What Clarus's annual report says about TRED
Sentences about TRED from Clarus's latest annual filing[1], copied word for word.
Founded in 2012, our TRED brand offers high-quality, reliable outdoor and recovery gear for the offroad, 4x4 automotive touring, camping and caravanning markets.
Our TRED brand was founded in 2012 and offers high-quality, reliable outdoor and recovery gear for the offroad, 4x4 automotive touring, camping and caravanning markets.
MAXTRAX currently sells its products around the world to distributors, retailers, government agencies, third-party e-commerce sites and through its own website. 5 Table of Contents TRED : Founded in 2012, TRED, which stands for Totally Reliable Explorer Driven, is designed and built for the "Seriously Adventurous" and is passionately supported by customers and consumers who live and breathe the lifestyle.
How often Clarus names TRED in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of TRED
Where TRED sits in Clarus
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Clarus ownership tree →
See the full Clarus brand portfolio (5) →
Other brands owned by Clarus
Clarus controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Black Diamond (1957)
- MAXTRAX (2005)
- Rhino-Rack (1992)
- RockyMounts (1993)
Other brands in outdoor & workwear, and who owns them
Clarus has more brands in outdoor & workwear on Brandtree than any other owner: 5 of 46.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
| Patagonia | Patagonia | 🇺🇸 United States |
| Georgia Boot | Rocky Brands | 🇺🇸 United States |
About the owner: Clarus
Clarus is a publicly listed company headquartered in Salt Lake City, Utah, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: CLAR.
Clarus Corporation designs, makes and distributes outdoor equipment and lifestyle products from Salt Lake City, Utah. Its Outdoor segment is led by Black Diamond and its Adventure segment, based in Australia, holds Rhino-Rack, MAXTRAX, TRED and RockyMounts. Clarus sold its Sierra and Barnes ammunition businesses on 29 February 2024 and the PIEPS avalanche-safety business on 11 July 2025, so neither is part of its portfolio today.
🇦🇺 TRED and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country, TRED among them.
- Berlei (Australia, New Zealand and South Africa) — Gildan 🇨🇦
- Glue Store — Accent Group 🇦🇺
- Hard Yakka — Wesfarmers 🇦🇺
- Rip Curl — KMD Brands 🇳🇿
- UGG — Deckers Brands 🇺🇸
- 19 Crimes — Treasury Wine Estates 🇦🇺
Frequently asked questions
Who is the parent company of TRED?
The parent company of TRED is Clarus, a publicly listed company headquartered in the United States.
Is TRED Australian or American?
TRED originated in Australia in 2012, but it is owned today by Clarus, which is headquartered in the United States. So TRED is an Australian-origin brand under American ownership.
Since when has Clarus owned TRED?
Clarus has owned TRED since 9 October 2023.
Is TRED still owned by Clarus?
Yes. As of 9 October 2026, TRED is still owned by Clarus. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Clarus Corporation Annual Report on Form 10-K filed 2026-03-05 — SEC EDGAR, SEC Form 10-K, published 5 March 2026; retrieved 6 October 2026.
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