About Berlei (Australia, New Zealand and South Africa)
Berlei is an intimate apparel brand whose owner depends on the country. Hanesbrands owned the trademark in Australia, New Zealand, South Africa and a few smaller jurisdictions, while an unaffiliated company owns it in most major markets, including the United States, the European Union, China and Japan. Gildan gained the Australian rights with Hanesbrands in December 2025 and agreed in July 2026 to sell them with HanesBrands Australia to BBFIT Investments.
Ownership timeline of Berlei (Australia, New Zealand and South Africa)
2025 – presentGildan — acquired 1 December 2025[1][2][3][4]verifiedTerritorial rights: this record covers one market only. See the brand page for who owns the name elsewhere.
Where Berlei (Australia, New Zealand and South Africa) sits in Gildan
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Gildan is a publicly listed company headquartered in Montreal, Canada, founded in 1984. Brandtree records 13 brands under its control, and it is listed as NYSE: GIL.
Gildan makes the blank T-shirts that other people print on, which means its garments are worn by millions of people who have never heard of it. It manufactures in its own factories in Central America and the Caribbean rather than contracting out, unusually for the industry. It acquired Hanesbrands on 1 December 2025, adding Hanes, Bali, Maidenform and, in Australia, Bonds, and in July 2026 agreed to sell the Australian part of that business.
🇦🇺 Berlei (Australia, New Zealand and South Africa) and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia.
72 of them (32%) are now controlled by a company headquartered in another country, Berlei (Australia, New Zealand and South Africa) among them.
Eight months after buying Hanesbrands, Gildan agreed to sell HanesBrands Australia, the business behind Bonds, Bras N Things, Berlei and Sheridan, to BBFIT Investments Pte Ltd for an enterprise valuation of about A$700 million, and to use the proceeds to repay debt. Gildan already reports the Australian business as a discontinued operation.
Gildan Activewear acquired Hanesbrands, completing the merger on 1 December 2025; each Hanesbrands share was converted into 0.102 Gildan shares and $0.80 in cash. Gildan's annual information form lists the trademarks it gained as Hanes, Bonds, Bali, Maidenform, Sol y Oro, Sheridan, Bras N Things, Playtex, Wonderbra, Berlei, Comfortwash and JMS/Just My Size, and it classified the Australian business behind Bonds, Bras N Things, Berlei and Sheridan as a discontinued operation from the day it closed. Champion was not part of it: Hanesbrands had already sold that brand to Authentic Brands in 2024. Neither company's filing states a single total value for the transaction.
Who is the parent company of Berlei (Australia, New Zealand and South Africa)?
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The parent company of Berlei (Australia, New Zealand and South Africa) is Gildan, a publicly listed company headquartered in Canada.
Is Berlei (Australia, New Zealand and South Africa) Australian or Canadian?
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Berlei (Australia, New Zealand and South Africa) originated in Australia, but it is owned today by Gildan, which is headquartered in Canada. So Berlei (Australia, New Zealand and South Africa) is an Australian-origin brand under Canadian ownership.
When did Gildan buy Berlei (Australia, New Zealand and South Africa)?
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Gildan completed its acquisition of Berlei (Australia, New Zealand and South Africa) on 1 December 2025. The price was not disclosed.
Is Berlei (Australia, New Zealand and South Africa) still owned by Gildan?
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Yes. As of 29 October 2026, Berlei (Australia, New Zealand and South Africa) is still owned by Gildan. The ownership record was last checked against primary sources on that date.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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