About Berlei (Australia, New Zealand and South Africa)
Berlei is an intimate apparel brand whose owner depends on the country. Hanesbrands owned the trademark in Australia, New Zealand, South Africa and a few smaller jurisdictions, while an unaffiliated company owns it in most major markets, including the United States, the European Union, China and Japan. Gildan gained the Australian rights with Hanesbrands in December 2025 and agreed in July 2026 to sell them with HanesBrands Australia to BBFIT Investments.
Ownership timeline of Berlei (Australia, New Zealand and South Africa)
2025 – presentGildan — acquired 1 December 2025[1][2][3][4]verifiedTerritorial rights: this record covers one market only. See the brand page for who owns the name elsewhere.
Where Berlei (Australia, New Zealand and South Africa) sits in Gildan
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Eight months after buying Hanesbrands, Gildan agreed to sell HanesBrands Australia, the business behind Bonds, Bras N Things, Berlei and Sheridan, to BBFIT Investments Pte Ltd for an enterprise valuation of about A$700 million, and to use the proceeds to repay debt. Gildan already reports the Australian business as a discontinued operation.
Gildan Activewear acquired Hanesbrands, completing the merger on 1 December 2025; each Hanesbrands share was converted into 0.102 Gildan shares and $0.80 in cash. Gildan's annual information form lists the trademarks it gained as Hanes, Bonds, Bali, Maidenform, Sol y Oro, Sheridan, Bras N Things, Playtex, Wonderbra, Berlei, Comfortwash and JMS/Just My Size, and it classified the Australian business behind Bonds, Bras N Things, Berlei and Sheridan as a discontinued operation from the day it closed. Champion was not part of it: Hanesbrands had already sold that brand to Authentic Brands in 2024. Neither company's filing states a single total value for the transaction.
Latest news about Berlei (Australia, New Zealand and South Africa)
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Frequently asked questions
Who is the parent company of Berlei (Australia, New Zealand and South Africa)?
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The parent company of Berlei (Australia, New Zealand and South Africa) is Gildan, a publicly listed company headquartered in Canada.
Is Berlei (Australia, New Zealand and South Africa) Australian or Canadian?
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Berlei (Australia, New Zealand and South Africa) originated in Australia, but it is owned today by Gildan, which is headquartered in Canada. So Berlei (Australia, New Zealand and South Africa) is an Australian-origin brand under Canadian ownership.
When did Gildan buy Berlei (Australia, New Zealand and South Africa)?
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Gildan completed its acquisition of Berlei (Australia, New Zealand and South Africa) on 1 December 2025. The price was not disclosed.
Is Berlei (Australia, New Zealand and South Africa) still owned by Gildan?
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Yes. As of 16 September 2026, Berlei (Australia, New Zealand and South Africa) is still owned by Gildan. The ownership record was last checked against primary sources on that date.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.