Who owns MAXTRAX?
MAXTRAX is owned by Clarus (the United States, NASDAQ: CLAR), which has owned the brand since 1 December 2021.[1]
Evidence: Clarus Corporation Annual Report on Form 10-K filed 2026-03-05, SEC EDGAR, 5 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Clarus Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Salt Lake City, Utah
- Origin
- 🇦🇺 Australia
- Founded
- 2005
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NASDAQ: CLAR
- Last verified
- · 1 sources
About MAXTRAX
MAXTRAX makes vehicle recovery boards for off-road drivers and overlanders; Clarus describes it as the creator of the recovery board, founded in 2005. Clarus completed the acquisition of MaxTrax Australia on 1 December 2021. The nylon tracks, including the original MKII, are manufactured in Australia and sold through distributors, retailers, government agencies and online.
What Clarus's annual report says about MAXTRAX
Sentences about MAXTRAX from Clarus's latest annual filing[1], copied word for word.
Founded in 2005, our MAXTRAX brand offers high-quality overlanding and off-road vehicle recovery and extraction tracks for the overland and off-road market.
Our MAXTRAX brand was founded in 2005 and has become the market leader in recovery boards for overlanding enthusiasts.
MAXTRAX has developed a product lineup consisting of high-quality vehicle recovery and extraction tracks, including its original MAXTRAX MKII recovery track.
How often Clarus names MAXTRAX in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of MAXTRAX
Where MAXTRAX sits in Clarus
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Clarus ownership tree →
See the full Clarus brand portfolio (5) →
Other brands owned by Clarus
Clarus controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Black Diamond (1957)
- Rhino-Rack (1992)
- RockyMounts (1993)
- TRED (2012)
Other brands in outdoor & workwear, and who owns them
Clarus has more brands in outdoor & workwear on Brandtree than any other owner: 5 of 46.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
| Patagonia | Patagonia | 🇺🇸 United States |
| Georgia Boot | Rocky Brands | 🇺🇸 United States |
About the owner: Clarus
Clarus is a publicly listed company headquartered in Salt Lake City, Utah, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: CLAR.
Clarus Corporation designs, makes and distributes outdoor equipment and lifestyle products from Salt Lake City, Utah. Its Outdoor segment is led by Black Diamond and its Adventure segment, based in Australia, holds Rhino-Rack, MAXTRAX, TRED and RockyMounts. Clarus sold its Sierra and Barnes ammunition businesses on 29 February 2024 and the PIEPS avalanche-safety business on 11 July 2025, so neither is part of its portfolio today.
🇦🇺 MAXTRAX and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country, MAXTRAX among them.
- Berlei (Australia, New Zealand and South Africa) — Gildan 🇨🇦
- Glue Store — Accent Group 🇦🇺
- Hard Yakka — Wesfarmers 🇦🇺
- Rip Curl — KMD Brands 🇳🇿
- UGG — Deckers Brands 🇺🇸
- 19 Crimes — Treasury Wine Estates 🇦🇺
Frequently asked questions
Who is the parent company of MAXTRAX?
The parent company of MAXTRAX is Clarus, a publicly listed company headquartered in the United States.
Is MAXTRAX Australian or American?
MAXTRAX originated in Australia in 2005, but it is owned today by Clarus, which is headquartered in the United States. So MAXTRAX is an Australian-origin brand under American ownership.
Since when has Clarus owned MAXTRAX?
Clarus has owned MAXTRAX since 1 December 2021.
Is MAXTRAX still owned by Clarus?
Yes. As of 9 October 2026, MAXTRAX is still owned by Clarus. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Clarus Corporation Annual Report on Form 10-K filed 2026-03-05 — SEC EDGAR, SEC Form 10-K, published 5 March 2026; retrieved 6 October 2026.
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