Who owns Rhino-Rack?
Rhino-Rack is owned by Clarus (the United States, NASDAQ: CLAR), which has owned the brand since 1 July 2021.[1]
Evidence: Clarus Corporation Annual Report on Form 10-K filed 2026-03-05, SEC EDGAR, 5 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Clarus Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Salt Lake City, Utah
- Origin
- 🇦🇺 Australia, Sydney
- Founded
- 1992
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- NASDAQ: CLAR
- Last verified
- · 1 sources
About Rhino-Rack
Rhino-Rack is an aftermarket roof rack and vehicle accessories brand headquartered in Sydney, Australia, with a leading market position there. Clarus completed its acquisition of Rhino-Rack Holdings on 1 July 2021. The range covers roof racks, luggage carriers, shade awnings, kayak and bike carriers and load-securing accessories, and the brand is best known for its north/south platform rack design.
What Clarus's annual report says about Rhino-Rack
Sentences about Rhino-Rack from Clarus's latest annual filing[1], copied word for word.
Founded in 1992, our Rhino-Rack brand is a globally-recognized designer and distributor of highly-engineered automotive roof racks, trays, bars, and other accessories to enhance the customer's experience getting to and enjoying the campsite.
Combining off-road driving with backcountry lifestyle activities, such as camping, hiking, kayaking and mountain biking, we believe that overlanding has driven a new niche in the light truck, SUV and CUV segment for enthusiasts and light truck manufacturers, which is expected to directly benefit our Rhino-Rack, MAXTRAX, TRED, and RockyMounts brands, especially in Australia.
Rhino-Rack is based in Sydney, Australia, bringing a leading market position in its home markets of Australia and New Zealand, with opportunities to grow in the U.S., Europe, the Middle East and other Asia-Pacific countries, where we believe that the brand currently has less than 1% market share. 4 Table of Contents Competitive Strengths Authentic Portfolio of Iconic Enthusiast Brands.
How often Clarus names Rhino-Rack in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Rhino-Rack
Where Rhino-Rack sits in Clarus
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Clarus ownership tree →
See the full Clarus brand portfolio (5) →
Other brands owned by Clarus
Clarus controls 5 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Black Diamond (1957)
- MAXTRAX (2005)
- RockyMounts (1993)
- TRED (2012)
Other brands in outdoor & workwear, and who owns them
Clarus has more brands in outdoor & workwear on Brandtree than any other owner: 5 of 46.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
| Patagonia | Patagonia | 🇺🇸 United States |
| Georgia Boot | Rocky Brands | 🇺🇸 United States |
About the owner: Clarus
Clarus is a publicly listed company headquartered in Salt Lake City, Utah, United States. Brandtree records 5 brands under its control, and it is listed as NASDAQ: CLAR.
Clarus Corporation designs, makes and distributes outdoor equipment and lifestyle products from Salt Lake City, Utah. Its Outdoor segment is led by Black Diamond and its Adventure segment, based in Australia, holds Rhino-Rack, MAXTRAX, TRED and RockyMounts. Clarus sold its Sierra and Barnes ammunition businesses on 29 February 2024 and the PIEPS avalanche-safety business on 11 July 2025, so neither is part of its portfolio today.
🇦🇺 Rhino-Rack and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country, Rhino-Rack among them.
- Berlei (Australia, New Zealand and South Africa) — Gildan 🇨🇦
- Glue Store — Accent Group 🇦🇺
- Hard Yakka — Wesfarmers 🇦🇺
- Rip Curl — KMD Brands 🇳🇿
- UGG — Deckers Brands 🇺🇸
- 19 Crimes — Treasury Wine Estates 🇦🇺
Frequently asked questions
Who is the parent company of Rhino-Rack?
The parent company of Rhino-Rack is Clarus, a publicly listed company headquartered in the United States.
Is Rhino-Rack Australian or American?
Rhino-Rack originated in Australia in 1992, but it is owned today by Clarus, which is headquartered in the United States. So Rhino-Rack is an Australian-origin brand under American ownership.
Since when has Clarus owned Rhino-Rack?
Clarus has owned Rhino-Rack since 1 July 2021.
Is Rhino-Rack still owned by Clarus?
Yes. As of 9 October 2026, Rhino-Rack is still owned by Clarus. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Clarus Corporation Annual Report on Form 10-K filed 2026-03-05 — SEC EDGAR, SEC Form 10-K, published 5 March 2026; retrieved 6 October 2026.
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