Wonderbra is one of the intimate apparel trademarks Hanesbrands listed among its most widely recognised, sold in its Asian and Latin American markets. Gildan gained it with Hanesbrands on 1 December 2025. In Europe the name is licensed out rather than used directly: Hanesbrands licensed the Wonderbra and Playtex trademarks to the DIM Brands International Group for innerwear sold in the European Union, the United Kingdom and several other European countries.
Trademark record for Wonderbra
The USPTO record for the Wonderbra mark lists CANADELLE LIMITED PARTNERSHIP as the owner of record (serial number 73567359). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[5]
Gildan is a publicly listed company headquartered in Montreal, Canada, founded in 1984. Brandtree records 13 brands under its control, and it is listed as NYSE: GIL.
Gildan makes the blank T-shirts that other people print on, which means its garments are worn by millions of people who have never heard of it. It manufactures in its own factories in Central America and the Caribbean rather than contracting out, unusually for the industry. It acquired Hanesbrands on 1 December 2025, adding Hanes, Bali, Maidenform and, in Australia, Bonds, and in July 2026 agreed to sell the Australian part of that business.
Brandtree records a controlling owner for 2,570 brands that began in the United States.
501 of them (19%) are now controlled by a company headquartered in another country, Wonderbra among them.
Gildan Activewear acquired Hanesbrands, completing the merger on 1 December 2025; each Hanesbrands share was converted into 0.102 Gildan shares and $0.80 in cash. Gildan's annual information form lists the trademarks it gained as Hanes, Bonds, Bali, Maidenform, Sol y Oro, Sheridan, Bras N Things, Playtex, Wonderbra, Berlei, Comfortwash and JMS/Just My Size, and it classified the Australian business behind Bonds, Bras N Things, Berlei and Sheridan as a discontinued operation from the day it closed. Champion was not part of it: Hanesbrands had already sold that brand to Authentic Brands in 2024. Neither company's filing states a single total value for the transaction.
The parent company of Wonderbra is Gildan, a publicly listed company headquartered in Canada.
Is Wonderbra American or Canadian?
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Wonderbra originated in the United States, but it is owned today by Gildan, which is headquartered in Canada. So Wonderbra is an American-origin brand under Canadian ownership.
When did Gildan buy Wonderbra?
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Gildan completed its acquisition of Wonderbra on 1 December 2025. The price was not disclosed.
Is Wonderbra still owned by Gildan?
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Yes. As of 29 October 2026, Wonderbra is still owned by Gildan. The ownership record was last checked against primary sources on that date.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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