Super Retail Group: brands it owns and its ownership tree
Super Retail Group (ASX: SUL) is a publicly listed company headquartered in Strathpine, Australia that owns 4 consumer brands across 2 categories.[1]
Super Retail Group is an ASX-listed Australian retailer whose FY26 annual report says it owns four brands: Supercheap Auto, rebel, BCF and Macpac, with 797 stores across Australia and New Zealand. Its registered office is at Strathpine, Queensland. The report traces the group to an automotive-accessories mail-order business founded in 1972; rebel was acquired in 2011 and Macpac in 2018. These are retail banners, so they are recorded under retail own brands.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Super Retail Group Limited (also SRG)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇦🇺 Strathpine, Australia
- Founded
- 1972
- Tickers
- ASX: SUL
- Website
- superretailgroup.com.au
- Last verified
- · 1 sources
Super Retail Group in numbers
- Super Retail Group owns 4 consumer brands tracked here across 2 top-level categories; the largest is home, garden & diy with 3 brands.[1]
- 1 of its brands originated outside Australia.
Everything Super Retail Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Super Retail Group own?
Super Retail Group owns 4 consumer brands tracked here, including Supercheap Auto, BCF, rebel and Macpac.
Is Super Retail Group an Australian company?
Yes. Super Retail Group is headquartered in Strathpine, Australia and was founded in 1972.
Who owns Super Retail Group?
Super Retail Group is a publicly listed company owned by its shareholders; it trades as SUL on the ASX.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Super Retail Group Annual Report FY26 (year ended 27 June 2026) — Super Retail Group Limited, Annual report, published 20 August 2026; retrieved 3 October 2026.
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