Who owns Macpac?
Macpac is owned by Super Retail Group (Australia, ASX: SUL), which has owned the brand since 2018.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Super Retail Group Annual Report FY26 (year ended 27 June 2026), Super Retail Group Limited, 20 August 2026. Last checked .
Key facts
- Current owner
- Super Retail Group Limited reported
- Owned since
- Owner HQ
- 🇦🇺 Australia, Strathpine
- Origin
- 🇳🇿 New Zealand, Christchurch
- Founded
- 1973
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
- Parent ticker
- ASX: SUL
- Last verified
- · 1 sources
About Macpac
Macpac is a technical outdoor apparel and equipment brand founded in Christchurch, New Zealand in 1973, according to Super Retail Group's FY26 annual report. The report says the group acquired it in 2018 and that it operates 103 stores across Australia and New Zealand, selling apparel and camping and outdoor equipment through stores and online.
Ownership timeline of Macpac
- 2018 – present Super Retail Group [1] reported
Where Macpac sits in Super Retail Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Super Retail Group ownership tree →
See the full Super Retail Group brand portfolio (4) →
Other brands owned by Super Retail Group
Super Retail Group controls 4 brands on Brandtree.
Founded in the 1970s
- Supercheap Auto (1972)
Other brands in outdoor & workwear, and who owns them
The 46 brands in outdoor & workwear on Brandtree belong to 25 owners. The largest is Clarus, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| PG Golf | Acushnet | 🇺🇸 United States |
| Black Diamond | Clarus | 🇺🇸 United States |
| Arc'teryx | Amer Sports | 🇫🇮 Finland |
| Kathmandu | KMD Brands | 🇳🇿 New Zealand |
| Dickies | VF Corporation | 🇺🇸 United States |
| Columbia | Columbia Sportswear | 🇺🇸 United States |
| B'Twin | Decathlon | 🇫🇷 France |
| Patagonia | Patagonia | 🇺🇸 United States |
About the owner: Super Retail Group
Super Retail Group is a publicly listed company headquartered in Strathpine, Australia, founded in 1972. Brandtree records 4 brands under its control, and it is listed as ASX: SUL.
Super Retail Group is an ASX-listed Australian retailer whose FY26 annual report says it owns four brands: Supercheap Auto, rebel, BCF and Macpac, with 797 stores across Australia and New Zealand. Its registered office is at Strathpine, Queensland. The report traces the group to an automotive-accessories mail-order business founded in 1972; rebel was acquired in 2011 and Macpac in 2018. These are retail banners, so they are recorded under retail own brands.
Super Retail Group: full profile, brands and acquisition history →
🇳🇿 Macpac and other New Zealand brands
Brandtree records a controlling owner for 75 brands that began in New Zealand. 19 of them (25%) are now controlled by a company headquartered in another country, Macpac among them.
- Kathmandu — KMD Brands 🇳🇿
- AA Insurance — Suncorp Group 🇦🇺
- Air Chathams — Air Chathams 🇳🇿
- Air New Zealand — Air New Zealand 🇳🇿
- Anchor — Lactalis 🇫🇷
- Anchor Food Professionals — Fonterra 🇳🇿
Frequently asked questions
Who is the parent company of Macpac?
The parent company of Macpac is Super Retail Group, a publicly listed company headquartered in Australia.
Is Macpac New Zealand or Australian?
Macpac originated in New Zealand in 1973, but it is owned today by Super Retail Group, which is headquartered in Australia. So Macpac is a New Zealand-origin brand under Australian ownership.
Since when has Super Retail Group owned Macpac?
Super Retail Group has owned Macpac since 2018.
Is Macpac still owned by Super Retail Group?
Yes. As of 3 October 2026, Macpac is still owned by Super Retail Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Super Retail Group Annual Report FY26 (year ended 27 June 2026) — Super Retail Group Limited, Annual report, published 20 August 2026; retrieved 3 October 2026.
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