Who owns Supercheap Auto?
Supercheap Auto is owned by Super Retail Group (Australia, ASX: SUL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Super Retail Group Annual Report FY26 (year ended 27 June 2026), Super Retail Group Limited, 20 August 2026. Last checked .
Key facts
- Current owner
- Super Retail Group Limited reported
- Owner HQ
- 🇦🇺 Australia, Strathpine
- Origin
- 🇦🇺 Australia
- Founded
- 1972
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- ASX: SUL
- Last verified
- · 1 sources
About Supercheap Auto
Supercheap Auto is a specialty automotive parts and accessories retailer with 362 stores across Australia and New Zealand, according to Super Retail Group's FY26 annual report. It sells service parts, tools and accessories, plus products for the garage, travel, touring and outdoors. The report says it was founded in 1972 as a mail-order automotive accessories business and is the original business of the group.
Ownership timeline of Supercheap Auto
- Current owner Super Retail Group [1] reported
Where Supercheap Auto sits in Super Retail Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Super Retail Group ownership tree →
See the full Super Retail Group brand portfolio (4) →
Other brands owned by Super Retail Group
Super Retail Group controls 4 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
Founded in the 1970s
- Macpac (1973)
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Super Retail Group has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Super Retail Group
Super Retail Group is a publicly listed company headquartered in Strathpine, Australia, founded in 1972. Brandtree records 4 brands under its control, and it is listed as ASX: SUL.
Super Retail Group is an ASX-listed Australian retailer whose FY26 annual report says it owns four brands: Supercheap Auto, rebel, BCF and Macpac, with 797 stores across Australia and New Zealand. Its registered office is at Strathpine, Queensland. The report traces the group to an automotive-accessories mail-order business founded in 1972; rebel was acquired in 2011 and Macpac in 2018. These are retail banners, so they are recorded under retail own brands.
Super Retail Group: full profile, brands and acquisition history →
🇦🇺 Supercheap Auto and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; Supercheap Auto is not one of them.
Frequently asked questions
Who is the parent company of Supercheap Auto?
The parent company of Supercheap Auto is Super Retail Group, a publicly listed company headquartered in Australia.
Is Supercheap Auto Australian?
Yes. Supercheap Auto originated in Australia in 1972 and its owner, Super Retail Group, is also headquartered in Australia.
Is Supercheap Auto still owned by Super Retail Group?
Yes. As of 3 October 2026, Supercheap Auto is still owned by Super Retail Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Super Retail Group Annual Report FY26 (year ended 27 June 2026) — Super Retail Group Limited, Annual report, published 20 August 2026; retrieved 3 October 2026.
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