Who owns BCF?
BCF is owned by Super Retail Group (Australia, ASX: SUL).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Super Retail Group Annual Report FY26 (year ended 27 June 2026), Super Retail Group Limited, 20 August 2026. Last checked .
Key facts
- Current owner
- Super Retail Group Limited reported
- Owner HQ
- 🇦🇺 Australia, Strathpine
- Origin
- 🇦🇺 Australia
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- ASX: SUL
- Last verified
- · 1 sources
About BCF
BCF is an outdoor and adventure retailer with 170 stores across every Australian state and territory, including seven superstores, according to Super Retail Group's FY26 annual report. It sells boating, camping, fishing and outdoor equipment and apparel. The report records online sales of 113.0 million dollars, about 12 per cent of BCF sales, with Click & Collect making up 58 per cent of that.
Ownership timeline of BCF
- Current owner Super Retail Group [1] reported
Where BCF sits in Super Retail Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Super Retail Group ownership tree →
See the full Super Retail Group brand portfolio (4) →
Other brands owned by Super Retail Group
Super Retail Group controls 4 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
- rebel
- Supercheap Auto (1972)
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Super Retail Group has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Super Retail Group
Super Retail Group is a publicly listed company headquartered in Strathpine, Australia, founded in 1972. Brandtree records 4 brands under its control, and it is listed as ASX: SUL.
Super Retail Group is an ASX-listed Australian retailer whose FY26 annual report says it owns four brands: Supercheap Auto, rebel, BCF and Macpac, with 797 stores across Australia and New Zealand. Its registered office is at Strathpine, Queensland. The report traces the group to an automotive-accessories mail-order business founded in 1972; rebel was acquired in 2011 and Macpac in 2018. These are retail banners, so they are recorded under retail own brands.
Super Retail Group: full profile, brands and acquisition history →
🇦🇺 BCF and other Australian brands
Brandtree records a controlling owner for 203 brands that began in Australia. 59 of them (29%) are now controlled by a company headquartered in another country; BCF is not one of them.
Frequently asked questions
Who is the parent company of BCF?
The parent company of BCF is Super Retail Group, a publicly listed company headquartered in Australia.
Is BCF Australian?
Yes. BCF originated in Australia and its owner, Super Retail Group, is also headquartered in Australia.
Is BCF still owned by Super Retail Group?
Yes. As of 3 October 2026, BCF is still owned by Super Retail Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Super Retail Group Annual Report FY26 (year ended 27 June 2026) — Super Retail Group Limited, Annual report, published 20 August 2026; retrieved 3 October 2026.
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