Who owns up & up?
up & up is owned by Target (the United States, NYSE: TGT).[1]
Key facts
- Current owner
- Target Corporation verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- NYSE: TGT
- Last verified
- · 1 sources
About up & up
up & up covers household and personal care goods and prints a direct comparison to the national brand on many packs. Its arrow logo is a play on the Target bullseye, and it is one of the largest private labels in American retail.
Ownership timeline of up & up
Where up & up sits in Target
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Target ownership tree →
Other brands owned by Target in home, garden & diy
Latest news about up & up
No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of up & up?
The parent company of up & up is Target, a publicly listed company headquartered in the United States.
Is up & up American?
Yes. up & up originated in the United States in 2009 and its owner, Target, is also headquartered in the United States.
Is up & up still owned by Target?
Yes. As of 8 September 2026, up & up is still owned by Target. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Target Corporation Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 8 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.