Who owns up & up?
up & up is owned by Target (the United States, NYSE: TGT).[1]
Evidence: Target Corporation Annual Report on Form 10-K filed 2026-03-11, SEC EDGAR, 11 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Target Corporation verified
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- NYSE: TGT
- Last verified
- · 1 sources
About up & up
up & up covers household and personal care goods and prints a direct comparison to the national brand on many packs. Its arrow logo is a play on the Target bullseye, and it is one of the largest private labels in American retail.
How often Target names up & up in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of up & up
Where up & up sits in Target
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Target ownership tree →
See the full Target brand portfolio (6) →
Other brands owned by Target
Target controls 6 brands on Brandtree, 4 of them in home, garden & diy.
Also in home, garden & diy
- Favorite Day (2021)
- Good & Gather (2019)
- Threshold (2012)
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Target
Target is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1962. Brandtree records 6 brands under its control, and it is listed as NYSE: TGT.
Target opened in 1962, the same year as Walmart and Kmart, and differentiated itself by treating design as something discount shoppers would pay for. Its designer collaborations and its own brands are the reason it holds margins its direct competitors do not.
🇺🇸 up & up and other American brands
Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; up & up is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of up & up?
The parent company of up & up is Target, a publicly listed company headquartered in the United States.
Is up & up American?
Yes. up & up originated in the United States in 2009 and its owner, Target, is also headquartered in the United States.
Is up & up still owned by Target?
Yes. As of 16 September 2026, up & up is still owned by Target. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Target Corporation Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 16 September 2026.
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