Brandtree

Who owns Favorite Day?

Favorite Day is owned by Target (the United States, NYSE: TGT).[1]

Key facts

Current owner
Target Corporation verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, Minneapolis, Minnesota
Origin
🇺🇸 United States
Founded
2021
Category
Home, garden & DIYRetailer own brandsGrocery own brands
Parent ticker
NYSE: TGT
Last verified
· 1 sources

About Favorite Day

Favorite Day covers sweets, bakery and indulgent snacks, separated out of Good & Gather so that treat foods did not sit under a label sold on wholesome ingredients. Splitting them let each be marketed honestly. The split also let Target put seasonal and holiday confectionery under one name, which is a substantial share of what the category sells in any given year.

Ownership timeline of Favorite Day

Owners of Favorite Day from 2021 to 2026 Target 2021–present Target 2021202220232024202520262027
  1. 2021 – present Target [1] verified

Where Favorite Day sits in Target

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Favorite Day sits in Target Tree of 6 brands under Target. Target Favorite Day All in Motion Cat & Jack Good & Gather Threshold up & up

Open the full Target ownership tree →

Other brands owned by Target in home, garden & diy

See the full Target brand portfolio (6) →

Latest news about Favorite Day

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Frequently asked questions

Who is the parent company of Favorite Day?

The parent company of Favorite Day is Target, a publicly listed company headquartered in the United States.

Is Favorite Day American?

Yes. Favorite Day originated in the United States in 2021 and its owner, Target, is also headquartered in the United States.

Is Favorite Day still owned by Target?

Yes. As of 8 September 2026, Favorite Day is still owned by Target. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Target Corporation Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 8 September 2026.

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