Who owns Favorite Day?
Favorite Day is owned by Target (the United States, NYSE: TGT).[1]
Evidence: Target Corporation Annual Report on Form 10-K filed 2026-03-11, SEC EDGAR, 11 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Target Corporation verified
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 2021
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- NYSE: TGT
- Last verified
- · 1 sources
About Favorite Day
Favorite Day covers sweets, bakery and indulgent snacks, separated out of Good & Gather so that treat foods did not sit under a label sold on wholesome ingredients. Splitting them let each be marketed honestly. The split also let Target put seasonal and holiday confectionery under one name, which is a substantial share of what the category sells in any given year.
How often Target names Favorite Day in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Favorite Day
Where Favorite Day sits in Target
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Target ownership tree →
See the full Target brand portfolio (6) →
Other brands owned by Target
Target controls 6 brands on Brandtree, 4 of them in home, garden & diy.
Also in home, garden & diy
- Good & Gather (2019)
- Threshold (2012)
- up & up (2009)
Founded in the 2020s
- All in Motion (2020)
Other brands in grocery own brands, and who owns them
The 170 brands in grocery own brands on Brandtree belong to 55 owners. The largest is Cencosud, with 12; Target has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Target
Target is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1962. Brandtree records 6 brands under its control, and it is listed as NYSE: TGT.
Target opened in 1962, the same year as Walmart and Kmart, and differentiated itself by treating design as something discount shoppers would pay for. Its designer collaborations and its own brands are the reason it holds margins its direct competitors do not.
🇺🇸 Favorite Day and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Favorite Day is not one of them.
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- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of Favorite Day?
The parent company of Favorite Day is Target, a publicly listed company headquartered in the United States.
Is Favorite Day American?
Yes. Favorite Day originated in the United States in 2021 and its owner, Target, is also headquartered in the United States.
Is Favorite Day still owned by Target?
Yes. As of 16 September 2026, Favorite Day is still owned by Target. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Target Corporation Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 16 September 2026.
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