Who owns Simple Joys?
Simple Joys is owned by Carter's (the United States, NYSE: CRI).[1]
Evidence: Carter's, Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Carter's, Inc. verified
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- NYSE: CRI
- Last verified
- · 1 sources
About Simple Joys
Simple Joys is a baby and children's clothing brand that Carter's makes available on Amazon, the third of its exclusive brands after Child of Mine at Walmart and Just One You at Target. Carter's annual report says it is evolving its Amazon partnership toward its core flagship brands. The company also licenses the Simple Joys name to partners for additional product categories.
What Carter's's annual report says about Simple Joys
Sentences about Simple Joys from Carter's's latest annual filing[1], copied word for word.
U.S. Wholesale sales decreased $20.1 million, driven by decreased sales of our Simple Joys brand and lower replenishment and demand with department stores.
How often Carter's names Simple Joys in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Simple Joys
Where Simple Joys sits in Carter's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Carter's ownership tree →
See the full Carter's brand portfolio (8) →
Other brands owned by Carter's
Carter's controls 8 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Carter's (1865)
- Child of Mine
- Just One You
- Little Planet (2021)
- OshKosh B'gosh (1895)
- Otter Avenue (2025)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; Carter's has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
| GOBI | Gobi | 🇲🇳 Mongolia |
About the owner: Carter's
Carter's is a publicly listed company headquartered in Atlanta, Georgia, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: CRI.
Carter's, Inc. is an Atlanta, Georgia company that calls itself North America's largest clothing business devoted solely to babies and young children. Its core brands are Carter's and OshKosh B'gosh, alongside three labels made for Walmart, Target and Amazon and the newer Little Planet, Otter Avenue and Skip Hop. Net sales were $2,898.4 million in the 53-week fiscal year ended 3 January 2026, against $2,844.1 million the year before. At that date it ran 1,068 stores in North America, supplied about 19,500 wholesale locations and employed approximately 15,400 people.
🇺🇸 Simple Joys and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Simple Joys is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Simple Joys?
The parent company of Simple Joys is Carter's, a publicly listed company headquartered in the United States.
Is Simple Joys American?
Yes. Simple Joys originated in the United States and its owner, Carter's, is also headquartered in the United States.
Is Simple Joys still owned by Carter's?
Yes. As of 9 October 2026, Simple Joys is still owned by Carter's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Carter's, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 3 October 2026.
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