Who owns Otter Avenue?
Otter Avenue is owned by Carter's (the United States, NYSE: CRI).[1]
Evidence: Carter's, Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Carter's, Inc. verified
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 2025
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- NYSE: CRI
- Last verified
- · 1 sources
About Otter Avenue
Otter Avenue is a toddler clothing brand that Carter's launched in July 2025, the first the company has made specifically for toddlers. Its clothes and accessories are designed around how children begin to dress themselves, and are priced above the company's other brands. It was introduced in Carter's own stores and website in the United States, with distribution through other channels planned to follow.
What Carter's's annual report says about Otter Avenue
Sentences about Otter Avenue from Carter's's latest annual filing[1], copied word for word.
Launched in July 2025, Otter Avenue is a toddler brand that focuses on functionality designed to encourage independence, while combining fun, sophistication, and fashion-forward styles.
Otter Avenue Our Otter Avenue brand, launched in 2025, is a toddler brand that focuses on functionality and is designed to encourage independence, while combining fun, sophistication, and fashion-forward styles.
We believe that Otter Avenue will help us retain our infant and baby consumers as they grow.
How often Carter's names Otter Avenue in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Otter Avenue
Where Otter Avenue sits in Carter's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Carter's ownership tree →
See the full Carter's brand portfolio (8) →
Other brands owned by Carter's
Carter's controls 8 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Carter's (1865)
- Child of Mine
- Just One You
- Little Planet (2021)
- OshKosh B'gosh (1895)
- Simple Joys
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; Carter's has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
| GOBI | Gobi | 🇲🇳 Mongolia |
About the owner: Carter's
Carter's is a publicly listed company headquartered in Atlanta, Georgia, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: CRI.
Carter's, Inc. is an Atlanta, Georgia company that calls itself North America's largest clothing business devoted solely to babies and young children. Its core brands are Carter's and OshKosh B'gosh, alongside three labels made for Walmart, Target and Amazon and the newer Little Planet, Otter Avenue and Skip Hop. Net sales were $2,898.4 million in the 53-week fiscal year ended 3 January 2026, against $2,844.1 million the year before. At that date it ran 1,068 stores in North America, supplied about 19,500 wholesale locations and employed approximately 15,400 people.
🇺🇸 Otter Avenue and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Otter Avenue is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of Otter Avenue?
The parent company of Otter Avenue is Carter's, a publicly listed company headquartered in the United States.
Is Otter Avenue American?
Yes. Otter Avenue originated in the United States in 2025 and its owner, Carter's, is also headquartered in the United States.
Is Otter Avenue still owned by Carter's?
Yes. As of 9 October 2026, Otter Avenue is still owned by Carter's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Carter's, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 3 October 2026.
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