Who owns NOVASOL?
NOVASOL is owned by Awaze (the United Kingdom).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Awaze — our brands, Awaze Limited. Last checked .
Key facts
- Current owner
- Awaze Limited reported
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇩🇰 Denmark, Virum
- Founded
- 1968
- Category
- Internet & digital › Online travel › Accommodation & rentals
- Last verified
- · 3 sources
About NOVASOL
NOVASOL has rented out holiday homes since 1968, describes its roots as Danish and is run from Virum, north of Copenhagen. It lists more than 50,000 villas, cottages and apartments in 19 European countries, and Awaze has been folding smaller brands into it: fincallorca.com, the Mallorca villa specialist the group still lists separately, now redirects to NOVASOL's Spanish pages.
Ownership timeline of NOVASOL
Where NOVASOL sits in Awaze
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Awaze ownership tree →
See the full Awaze brand portfolio (5) →
Other brands owned by Awaze
Awaze controls 5 brands on Brandtree, 5 of them in internet & digital.
Also in internet & digital
- Ardennes-étape
- cottages.com
- Hoseasons (1944)
- James Villas (1984)
Other brands in accommodation & rentals, and who owns them
The 18 brands in accommodation & rentals on Brandtree belong to 4 owners. The largest is HomeToGo, with 11; Awaze has 5.
About the owner: Awaze
Awaze is a privately held company headquartered in London, United Kingdom. Brandtree records 5 brands under its control.
Awaze is a European holiday-rental group that sells through long-established booking brands rather than under one name: Hoseasons and cottages.com in Britain, NOVASOL across continental Europe, James Villas in the Mediterranean and Ardennes-étape in the Belgian Ardennes. Between them those brands list tens of thousands of properties — more than 50,000 at NOVASOL in 19 countries, over 29,400 at Hoseasons and over 23,000 at cottages.com. Its British business is registered in England and Wales and run from Trinity House in Lowestoft, Suffolk.
🇩🇰 NOVASOL and other Danish brands
Brandtree records a controlling owner for 100 brands that began in Denmark. 25 of them (25%) are now controlled by a company headquartered in another country, NOVASOL among them.
Frequently asked questions
Who is the parent company of NOVASOL?
The parent company of NOVASOL is Awaze, a privately held company headquartered in the United Kingdom.
Is NOVASOL Danish or British?
NOVASOL originated in Denmark in 1968, but it is owned today by Awaze, which is headquartered in the United Kingdom. So NOVASOL is a Danish-origin brand under British ownership.
Is NOVASOL still owned by Awaze?
Yes. As of 26 September 2026, NOVASOL is still owned by Awaze. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Awaze — our brands — Awaze Limited, Official document; retrieved 26 September 2026.
- [2] NOVASOL — holiday home rental since 1968 — Awaze A/S, Official document; retrieved 26 September 2026.
- [3] fincallorca.com, redirecting to NOVASOL Spain as a closed domain — Awaze A/S, Official document; retrieved 26 September 2026.
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