Who are Grupo Boticário's biggest competitors?
On Brandtree, Grupo Boticário's biggest competitors by shared categories are Estée Lauder, which shares 3 categories, such as makeup and fragrance; L'Oréal, which shares 3 categories, such as makeup; and Unilever, which shares 3 categories, such as fragrance.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Grupo Boticário controls 7 brands with a page here, across 4 categories; 74 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Estée Lauder | 3 | 50% | Makeup, Fragrance and Shampoo & conditioner |
| 2 | L'Oréal | 3 | 33% | Makeup, Fragrance and Shampoo & conditioner |
| 3 | Unilever | 3 | 11% | Fragrance, Shampoo & conditioner and Makeup |
| 4 | Proya | 2 | 40% | Makeup and Shampoo & conditioner |
| 5 | Puig | 2 | 40% | Fragrance and Makeup |
| 6 | CLIO Cosmetics | 2 | 33% | Makeup and Shampoo & conditioner |
| 7 | Kino Indonesia | 2 | 25% | Fragrance and Shampoo & conditioner |
| 8 | Revlon | 2 | 22% | Makeup and Shampoo & conditioner |
| 9 | Aekyung | 2 | 17% | Makeup and Shampoo & conditioner |
| 10 | Honasa | 2 | 29% | Makeup and Shampoo & conditioner |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Grupo Boticário and Estée Lauder: 3 shared categories
| Category | Grupo Boticário | Estée Lauder |
|---|---|---|
| Makeup | Eudora, Quem disse, berenice?, Vult | Bobbi Brown, M·A·C, Too Faced |
| Fragrance | O Boticário, O.U.i | AERIN, Jo Malone London, Tom Ford Beauty |
| Shampoo & conditioner | Truss Professional | Aveda |
Grupo Boticário and L'Oréal: 3 shared categories
| Category | Grupo Boticário | L'Oréal |
|---|---|---|
| Makeup | Eudora, Quem disse, berenice?, Vult | Lancôme, Maybelline, NYX Professional Makeup, shu uemura, Urban Decay |
| Fragrance | O Boticário, O.U.i | Creed, Yves Saint Laurent Beauté |
| Shampoo & conditioner | Truss Professional | Garnier, Kérastase, Redken |
Grupo Boticário and Unilever: 3 shared categories
| Category | Grupo Boticário | Unilever |
|---|---|---|
| Fragrance | O Boticário, O.U.i | Brut, Impulse |
| Shampoo & conditioner | Truss Professional | Clear, Living Proof, Nexxus, SheaMoisture, Suave (outside the United States and Canada), Sunsilk, TRESemmé |
| Makeup | Eudora, Quem disse, berenice?, Vult | Hourglass Cosmetics |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Grupo Boticário owns and the most overlapping owners on Brandtree.