Who are Revlon's biggest competitors?
On Brandtree, Revlon's biggest competitors by shared categories are L'Oréal, which shares 5 categories, such as makeup and hair colour & styling; Unilever, which shares 5 categories, such as shampoo & conditioner; and Mandom, which shares 4 categories, such as makeup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Revlon controls 11 brands with a page here, across 7 categories; 71 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | L'Oréal Revlon vs L'Oréal | 5 | 50% | Makeup, Hair colour & styling and Nail care and 2 more |
| 2 | Unilever Revlon vs Unilever | 5 | 17% | Shampoo & conditioner, Deodorant & antiperspirant and Facial skin care and 2 more |
| 3 | Mandom | 4 | 57% | Makeup, Hair colour & styling and Men's grooming and 1 more |
| 4 | Procter & Gamble | 4 | 19% | Shampoo & conditioner, Deodorant & antiperspirant and Facial skin care and 1 more |
| 5 | Coty | 3 | 43% | Makeup, Nail care and Hair colour & styling |
| 6 | Proya | 3 | 43% | Makeup, Facial skin care and Shampoo & conditioner |
| 7 | Estée Lauder | 3 | 33% | Makeup, Facial skin care and Shampoo & conditioner |
| 8 | KKR | 3 | 33% | Hair colour & styling, Nail care and Shampoo & conditioner |
| 9 | Kino Indonesia | 3 | 30% | Hair colour & styling, Facial skin care and Shampoo & conditioner |
| 10 | Aekyung | 3 | 21% | Makeup, Shampoo & conditioner and Facial skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Revlon and L'Oréal: 5 shared categories
Revlon and Unilever: 5 shared categories
Revlon and Mandom: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Revlon owns and the most overlapping owners on Brandtree.